{"id":13789,"date":"2022-11-21T12:33:32","date_gmt":"2022-11-21T12:33:32","guid":{"rendered":"https:\/\/blog.sh.com.tr\/?p=13789"},"modified":"2022-11-21T12:37:02","modified_gmt":"2022-11-21T12:37:02","slug":"e-ticaret-sitesi-seo-teknikleri-ve-satis-artirma-yontemleri","status":"publish","type":"post","link":"https:\/\/sh.com.tr\/blog\/e-ticaret-sitesi-seo-teknikleri-ve-satis-artirma-yontemleri\/","title":{"rendered":"E-ticaret Sitesi SEO Teknikleri ve Sat\u0131\u015f Art\u0131rma Y\u00f6ntemleri"},"content":{"rendered":"<p style=\"text-align: justify;\">E-ticaret alan\u0131n\u0131n, 2025 y\u0131l\u0131na kadar 15 trilyon dolarl\u0131k bir b\u00fcy\u00fcme ile perakende pastas\u0131ndan daha fazla pay almas\u0131 bekleniyor. Buna ba\u011fl\u0131 olarak her ge\u00e7en g\u00fcn yeni bir e-ticaret sitesi a\u00e7\u0131l\u0131yor ve bu pastadan pay almaya \u00e7al\u0131\u015f\u0131yor.<\/p>\n<p style=\"text-align: justify;\">\u0130\u015fte tam bu noktada hedef kitleye ula\u015fmak i\u00e7in dijital pazarlama konusu ortaya \u00e7\u0131k\u0131yor. Bu yaz\u0131m\u0131zda, dijital pazarlama ara\u00e7lar\u0131ndan biri olan SEO konusunu ve e-ticaret sitelerinde uygulanmas\u0131 gereken SEO tekniklerini inceleyece\u011fiz.<\/p>\n<p style=\"text-align: justify;\"><strong>K\u0131saca SEO Nedir?<\/strong><\/p>\n<p style=\"text-align: justify;\">\u201cSEO kelimesi, \u201cSearch Engine Optimization\u201d ifadesinin ba\u015f harflerinden olu\u015fmaktad\u0131r. T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131, arama motoru optimizasyonu olarak ifade edilmektedir. SEO \u00e7al\u0131\u015fmas\u0131n\u0131 inceleyecek olursak; isminden de anla\u015f\u0131laca\u011f\u0131 \u00fczere, internet projelerinin arama motorlar\u0131na belli ba\u015fl\u0131 kurallar ile uygun hale getirilmesi ve bu sayede sitelerin arama motorlar\u0131nda \u00fcst s\u0131ralara \u00e7\u0131kmas\u0131n\u0131 sa\u011flayan bir \u00e7al\u0131\u015fma olarak nitelendirebiliriz.\u201d<\/p>\n<p style=\"text-align: justify;\"><strong>Kaynak:<\/strong> <a href=\"https:\/\/www.seocu.com\/seo\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.seocu.com\/seo<\/a><\/p>\n<p style=\"text-align: justify;\">\u015eimdi ba\u015far\u0131l\u0131 bir e-ticaret sitesi i\u00e7in uygulanmas\u0131 gereken 10 SEO tekni\u011fine ge\u00e7elim;<\/p>\n<p style=\"text-align: justify;\"><strong>1-\u00a0\u00a0\u00a0\u00a0\u00a0 Anahtar Kelime Strateji<\/strong><\/p>\n<p style=\"text-align: justify;\">Anahtar kelime ara\u015ft\u0131rmas\u0131, arama motoru optimizasyonunun temel ve ilk ad\u0131m\u0131d\u0131r. Anahtar kelime ara\u015ft\u0131rmas\u0131 yaparken, her zaman kullan\u0131c\u0131 arama e\u011filimlerini g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gerekir. Bunun yan\u0131nda stratejinizde dikkat etmeniz gereken di\u011fer konuda, d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 kelimelere odaklanmakt\u0131r. Yani bir kelime \u00e7ok arat\u0131l\u0131yor olabilir, ancak sat\u0131\u015fa d\u00f6nm\u00fcyor olabilir. Bunun gibi anahtar kelime ayr\u0131m\u0131n\u0131 iyi yapman\u0131z gerekmektedir.<\/p>\n<p style=\"text-align: justify;\">Her sayfa i\u00e7in yapt\u0131\u011f\u0131n\u0131z anahtar kelime analizini, sayfada do\u011fru uygulaman\u0131zda \u00f6nemlidir. \u00d6rne\u011fin; sayfa i\u00e7in edindi\u011finiz anahtar kelimeleri, sayfan\u0131n meta ba\u015fl\u0131klar\u0131nda, meta a\u00e7\u0131klamalar\u0131nda ve sayfa g\u00f6vde i\u00e7eriklerinde kullanman\u0131z gerekmektedir.<\/p>\n<p style=\"text-align: justify;\"><strong>2-\u00a0\u00a0\u00a0\u00a0\u00a0 Meta Title ve Description Optimizasyonu<\/strong><\/p>\n<p style=\"text-align: justify;\">E-ticaret sitelerinin kategori ve \u00fcr\u00fcn sayfalar\u0131nda Meta Title (ba\u015fl\u0131k) ve Meta Description (a\u00e7\u0131klama) etiketleri olduk\u00e7a \u00f6nemlidir. Title ve Description olu\u015ftururken a\u015fa\u011f\u0131daki maddeleri g\u00f6z \u00f6n\u00fcnde bulundurabilirsiniz;<\/p>\n<p style=\"text-align: justify;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Marka ad\u0131n\u0131n kullan\u0131lmas\u0131<\/p>\n<p style=\"text-align: justify;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00dcr\u00fcn\u00fcn ad\u0131n\u0131n kullan\u0131lmas\u0131<\/p>\n<p style=\"text-align: justify;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Model numaras\u0131 veya kod numaras\u0131n\u0131n kullan\u0131lmas\u0131<\/p>\n<p style=\"text-align: justify;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Renk, beden, boy gibi \u00f6zelliklerin kullan\u0131lmas\u0131<\/p>\n<p style=\"text-align: justify;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Meta etiket karakter s\u0131n\u0131rlar\u0131n\u0131n a\u015f\u0131lmamas\u0131<\/p>\n<p style=\"text-align: justify;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00c7ok fazla kelime tekrar\u0131ndan ka\u00e7\u0131n\u0131lmas\u0131<\/p>\n<p style=\"text-align: justify;\"><strong>3-\u00a0\u00a0\u00a0\u00a0\u00a0 \u00dcr\u00fcn Sayfalar\u0131nda Yap\u0131land\u0131r\u0131lm\u0131\u015f Verilerin Kullan\u0131m\u0131<\/strong><\/p>\n<p style=\"text-align: justify;\">Yap\u0131land\u0131r\u0131lm\u0131\u015f verileri kullanmak, arama sonu\u00e7lar\u0131nda daha zengin ve kapsaml\u0131 g\u00f6r\u00fcnmenizi sa\u011flayacakt\u0131r. \u00d6rne\u011fin; \u00fcr\u00fcn sayfalar\u0131n\u0131za fiyat ve puanlama verilerini i\u015faretlerseniz, arama sonu\u00e7lar\u0131nda \u00fcr\u00fcn fiyat\u0131n\u0131z ve al\u0131nan de\u011ferlendirme puanlar\u0131n\u0131z g\u00f6z\u00fckecektir. Bu durum arama sonu\u00e7lar\u0131nda sizi ayr\u0131cal\u0131kl\u0131 k\u0131lacak ve t\u0131klama oranlar\u0131n\u0131z\u0131 art\u0131racakt\u0131r.<\/p>\n<p style=\"text-align: justify;\"><strong>4-\u00a0\u00a0\u00a0\u00a0\u00a0 S\u0131k\u00e7a Sorulan Sorular Ekleyin<\/strong><\/p>\n<p style=\"text-align: justify;\">Kategori sayfalar\u0131n\u0131za ekleyece\u011finiz s\u0131k\u00e7a sorulan sorular, kullan\u0131c\u0131lar\u0131n\u0131z\u0131 sayfalar\u0131n\u0131zda tutman\u0131za yard\u0131mc\u0131 olacakt\u0131r. Ayn\u0131 zamanda yap\u0131sal veriler ile SSS i\u015faretlemesi yapabilir ve arama sonu\u00e7lar\u0131nda s\u0131k\u00e7a sorulan sorular\u0131n\u0131z\u0131 g\u00f6sterebilirsiniz. B\u00f6ylelikle Google aramalar\u0131nda \u00e7ok daha fazla yer kaplayabilir ve t\u0131klama oran\u0131n\u0131z\u0131 art\u0131rabilirsiniz.<\/p>\n<p style=\"text-align: justify;\"><strong>5-\u00a0\u00a0\u00a0\u00a0\u00a0 Benzersiz \u00dcr\u00fcn Meta A\u00e7\u0131klamalar\u0131<\/strong><\/p>\n<p style=\"text-align: justify;\">Her \u00fcr\u00fcn sayfan\u0131z i\u00e7in benzersiz meta description i\u00e7erikleri haz\u0131rlamak sizi di\u011fer sitelerden ayr\u0131cal\u0131kl\u0131 k\u0131lacakt\u0131r. Bu meta a\u00e7\u0131klamalar, Google sonu\u00e7lar\u0131nda g\u00f6z\u00fcken i\u00e7erikler oldu\u011fu i\u00e7in bu a\u00e7\u0131klama metinleri sayesinde kullan\u0131c\u0131lar\u0131 sitenize \u00e7ekebilirsiniz. Google\u2019da arama yapan bir kullan\u0131c\u0131n\u0131n dikkatini \u00e7ekmek i\u00e7in meta a\u00e7\u0131klamalar i\u00e7erisinde faydal\u0131 bilgiler sunabilirsiniz. \u00d6rne\u011fin; \u00fcr\u00fcn fiyat\u0131, marka ad\u0131, indirim oran\u0131, kargo detay\u0131 Vb. Detaylar\u0131 kullanarak, Google sonu\u00e7lar\u0131nda sayfalar\u0131n\u0131z i\u00e7in t\u0131klanma nedeni olu\u015fturabilirsiniz.<\/p>\n<p style=\"text-align: justify;\"><strong>6-\u00a0\u00a0\u00a0\u00a0\u00a0 Ger\u00e7ek Referanslar ve M\u00fc\u015fteri Yorumlar\u0131<\/strong><\/p>\n<p style=\"text-align: justify;\">M\u00fc\u015fteri yorumu bulunan \u00fcr\u00fcn sayfalar\u0131, yorum bulunmayan \u00fcr\u00fcn sayfalar\u0131na g\u00f6re %50 daha fazla d\u00f6n\u00fc\u015f\u00fcm sa\u011flamaktad\u0131r. Bu ger\u00e7ekten \u00f6nemli ve b\u00fcy\u00fck bir oran. \u00dcr\u00fcnlerinizi sat\u0131n alan m\u00fc\u015fterilerinizi yorum yapmaya te\u015fvik edebilirsiniz. \u00d6rne\u011fin; yorum yapan m\u00fc\u015fterilerinize \u00f6d\u00fcller verebilirsiniz. \u00dcr\u00fcnlerinizi sat\u0131n alan her m\u00fc\u015fterinize yorum yapmas\u0131 y\u00f6n\u00fcnde y\u00f6nlendirmeler g\u00f6nderebilirsiniz.<\/p>\n<p style=\"text-align: justify;\"><strong>7-\u00a0\u00a0\u00a0\u00a0\u00a0 Sayfa Deneyimini \u00dcst D\u00fczeye \u00c7\u0131kar\u0131n<\/strong><\/p>\n<p style=\"text-align: justify;\">Kullan\u0131c\u0131lar\u0131n\u0131z\u0131n sayfalar\u0131n\u0131zda rahat dola\u015fabilmesi, al\u0131\u015fveri\u015flerini tamamlayabilmesi ve kullan\u0131c\u0131 deneyimi konular\u0131 olduk\u00e7a \u00f6nemlidir. Sayfalar\u0131n\u0131z\u0131n a\u00e7\u0131l\u0131\u015f h\u0131z\u0131 ve kayma d\u00fczenlerini Google Pagespeed arac\u0131 ile test edebilirsiniz.<\/p>\n<p style=\"text-align: justify;\">Ayr\u0131ca sayfalar\u0131n\u0131z\u0131n her cihazda ve taray\u0131c\u0131da a\u00e7\u0131labilir olmas\u0131 olduk\u00e7a \u00f6nemlidir. G\u00fcn\u00fcm\u00fczde mobil cihazlara uyum sa\u011flamayan bir web sitesi d\u00fc\u015f\u00fcn\u00fclemez. Kald\u0131 ki konumuz olan e-ticaret sitelerinde bu asla kabul edilemez.<\/p>\n<p style=\"text-align: justify;\"><strong>8-\u00a0\u00a0\u00a0\u00a0\u00a0 Video ve G\u00f6rsel Kullan\u0131m\u0131<\/strong><\/p>\n<p style=\"text-align: justify;\">\u0130nternet al\u0131\u015fveri\u015finin en b\u00fcy\u00fck dezavantaj\u0131, \u00fcr\u00fcnlere dokunamaman\u0131z ve deneyememenizdir. Y\u00fcksek kaliteli \u00fcr\u00fcn g\u00f6rselleri ve vidolar sat\u0131n alma olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131racakt\u0131r. \u00dcr\u00fcn videolar\u0131nda daha \u00f6nce sorulan sorular\u0131 yan\u0131tlayabilir, \u00fcr\u00fcn i\u00e7eri\u011fini ve deneyimleri detayl\u0131 bir \u015fekilde anlatabilirsiniz. Bu videolar sayfada kalma s\u00fcresini ar\u0131taca\u011f\u0131 gibi sat\u0131\u015fa d\u00f6n\u00fc\u015f\u00fcm\u00fc h\u0131zland\u0131racakt\u0131r.<\/p>\n<p style=\"text-align: justify;\"><strong>9-\u00a0\u00a0\u00a0\u00a0\u00a0 Blog \u0130\u00e7eriklerinin Kullan\u0131m\u0131<\/strong><\/p>\n<p style=\"text-align: justify;\">Blog i\u00e7erikleri, akl\u0131nda \u00fcr\u00fcn sat\u0131n almak olmayan ki\u015filerin bile sitenizden al\u0131\u015fveri\u015f yapmas\u0131na neden olabilmektedir. Sitenizdeki \u00fcr\u00fcn gruplar\u0131 ile ilgili haz\u0131rlayaca\u011f\u0131n\u0131z bilgilendirici blog i\u00e7erikleri, sitenize benzersiz bir trafik sa\u011flayacakt\u0131r. Bu trafik direkt olarak sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcm\u00fc sa\u011flamasa bile marka bilinirli\u011finizin artmas\u0131na ve sitenizin pop\u00fcleritesinin y\u00fckselmesine olanak sa\u011flayacakt\u0131r.<\/p>\n<p style=\"text-align: justify;\"><strong>10-\u00a0\u00a0 Teknik SEO Kontrol\u00fcn\u00fc Unutmay\u0131n<\/strong><\/p>\n<p style=\"text-align: justify;\">Teknik SEO konusu herkesin atlad\u0131\u011f\u0131 ve unuttu\u011fu bir konu diyebiliriz. Ancak en \u00f6nemli konular\u0131n ba\u015f\u0131nda gelmektedir. Yukar\u0131daki t\u00fcm maddeleri ba\u015far\u0131yla uygulasan\u0131z bile, sitenizde bulunan yaz\u0131l\u0131msal teknik sorunlar nedeniyle hi\u00e7birinin faydas\u0131n\u0131 g\u00f6remeyebilirsiniz. Bu nedenle sitenizin teknik SEO konular\u0131n\u0131 s\u00fcrekli analiz edin ve yaz\u0131l\u0131m ekiplerinizi y\u00f6nlendirin. Bu konuda teknik bilgiye sahip de\u011filseniz, teknik SEO alan\u0131nda bir uzmandan d\u00fczenli site teknik analizi talebinde bulanabilirsiniz. A\u015fa\u011f\u0131da \u00f6rnek teknik SEO maddelerinizi payla\u015fal\u0131m;<\/p>\n<p style=\"text-align: justify;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kopya \u0130\u00e7erikler<\/p>\n<p style=\"text-align: justify;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kopya URL\u2019ler<\/p>\n<p style=\"text-align: justify;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Y\u00fcksek Tarama B\u00fct\u00e7eleri<\/p>\n<p style=\"text-align: justify;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yenilenen Meta A\u00e7\u0131klamalar ve Ba\u015fl\u0131klar<\/p>\n<p style=\"text-align: justify;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yanl\u0131\u015f Meta Etiketleri<\/p>\n<p style=\"text-align: justify;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yava\u015f Sayfa Y\u00fcklemeleri<\/p>\n<p style=\"text-align: justify;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 K\u0131r\u0131k Linkler<\/p>\n<p style=\"text-align: justify;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0130\u00e7eri\u011fi Zay\u0131f Sayfalar<\/p>\n<p style=\"text-align: justify;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 404 Sayfalar\u0131<\/p>\n<p style=\"text-align: justify;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Y\u00f6nlendirme Hatalar\u0131<\/p>\n<p style=\"text-align: justify;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri Hatalar\u0131<\/p>\n<p style=\"text-align: justify;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ba\u011flant\u0131s\u0131 Sayfalar<\/p>\n<p style=\"text-align: justify;\"><strong>Herkes E-Ticaret Sitesi Y\u00f6netebilir Mi?<\/strong><\/p>\n<p style=\"text-align: justify;\">Bu yaz\u0131m\u0131zda bir e-ticaret sitesinin SEO taraf\u0131nda uygulamas\u0131 gereken en temel konular\u0131 ele ald\u0131k. Tabi ki bir e-ticaret sitesini y\u00f6netmek biraz daha kapsaml\u0131 olabilmektedir. Ancak her i\u015fte oldu\u011fu gibi bu i\u015fte de emek veren, \u00e7al\u0131\u015fan herkes ba\u015far\u0131l\u0131 olabilir ve e-ticaret sitesi y\u00f6netebilir. Yeter ki yolun en ba\u015f\u0131nda do\u011fru bir strateji belirleyin. Gerekirse bu konu \u00fczerine e\u011fitim al\u0131n ve k\u0131sa s\u00fcreli \u00e7al\u0131\u015fmalarda bulunun. E\u011fitimlerinizi ve ara\u015ft\u0131rmalar\u0131n\u0131z\u0131 tamamlad\u0131ktan sonra profesyonel olarak i\u015fe ba\u015flayabilirsiniz.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>E-ticaret alan\u0131n\u0131n, 2025 y\u0131l\u0131na kadar 15 trilyon dolarl\u0131k bir b\u00fcy\u00fcme ile perakende pastas\u0131ndan daha fazla pay almas\u0131 bekleniyor. Buna ba\u011fl\u0131 olarak her ge\u00e7en g\u00fcn yeni bir e-ticaret sitesi a\u00e7\u0131l\u0131yor ve bu pastadan pay almaya \u00e7al\u0131\u015f\u0131yor. \u0130\u015fte tam bu noktada hedef kitleye ula\u015fmak i\u00e7in dijital pazarlama konusu ortaya \u00e7\u0131k\u0131yor. Bu yaz\u0131m\u0131zda, dijital pazarlama ara\u00e7lar\u0131ndan biri olan [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,21],"tags":[],"class_list":["post-13789","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo","category-seo-puf-noktalari"],"_links":{"self":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=13789"}],"version-history":[{"count":0,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13789\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/media\/990"}],"wp:attachment":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=13789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=13789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=13789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}