{"id":13947,"date":"2023-02-22T19:30:20","date_gmt":"2023-02-22T16:30:20","guid":{"rendered":"https:\/\/blog.sh.com.tr\/?p=13947"},"modified":"2023-02-27T10:47:02","modified_gmt":"2023-02-27T07:47:02","slug":"google-analytics-nedir","status":"publish","type":"post","link":"https:\/\/sh.com.tr\/blog\/google-analytics-nedir\/","title":{"rendered":"Google Analytics Nedir?"},"content":{"rendered":"<h2><strong>Google Analytics Nedir? Google Analytics Kullan\u0131m\u0131 Ve Faydalar\u0131 <\/strong><\/h2>\n<p>On y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcredir pop\u00fcler olan bu ara\u00e7, son teknoloji\u00a0\u00a0ve web sitesi analiti\u011fi sahiplerinin web siteleri hakk\u0131nda bir zamanlar yaln\u0131zca bilmeyi hayal ettikleri \u015feyleri anlamalar\u0131na yard\u0131mc\u0131 olma becerisiyle tan\u0131n\u0131r hale geldi.<br \/>\nBu blo\u011fumuzda , <strong>Google Analytics&#8217;<\/strong>in\u00a0ne oldu\u011fundan, nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan ve i\u015fletmeniz i\u00e7in m\u00fcmk\u00fcn olan en y\u00fcksek verimi elde etmenize nas\u0131l yard\u0131mc\u0131 olabilece\u011finden\u00a0bahsedece\u011fiz.<\/p>\n<h2><strong>Google Analytics Tan\u0131m\u0131\u00a0<\/strong><\/h2>\n<p><strong>Google Analytics<\/strong>,\u00a0web sitenizin veya uygulamalar\u0131n\u0131z\u0131n performans\u0131n\u0131 izlemek ve analiz etmek i\u00e7in kullanabilece\u011finiz\u00a0bir web\u00a0analiz arac\u0131d\u0131r.\u00a0<strong>Google Analytics<\/strong> arac\u0131l\u0131\u011f\u0131yla, <strong>web sitesi<\/strong> trafi\u011fi ve web sitesi ziyaret\u00e7ileri hakk\u0131nda \u00e7ok \u00e7e\u015fitli verilere ve raporlara eri\u015febilirsiniz.\u00a0Platform, Google hesab\u0131 olan herkes taraf\u0131ndan kullan\u0131labilir.\u00dccretli ve \u00fccretsiz olarak iki \u00e7e\u015fit versiyonu mevcut.<\/p>\n<h2><strong>Google Analytics Ne \u0130\u00e7in Kullan\u0131l\u0131r?<br \/>\n<\/strong><\/h2>\n<p><strong>Google Analytics<\/strong>, web siteniz ve site ziyaret\u00e7ilerinizle ilgili \u00e7ok \u00e7e\u015fitli verileri izler.\u00a0Bu veriler \u015funlar\u0131 i\u00e7erir:<\/p>\n<ul>\n<li>Kullan\u0131c\u0131lar web sitenize nas\u0131l ula\u015f\u0131r?<\/li>\n<li>Kullan\u0131c\u0131lar web sitenizin i\u00e7eri\u011fiyle nas\u0131l etkile\u015fime girer?<\/li>\n<li>Web sitenizin hedef kitlesinin \u00f6zellikleri<\/li>\n<li>Web sitenizin ziyaret\u00e7ilerinin ka\u00e7 tanesi d\u00f6n\u00fc\u015f\u00fcm sa\u011fl\u0131yor?<\/li>\n<li>Ve daha fazlas\u0131<\/li>\n<\/ul>\n<p><strong>Web siteniz<\/strong> ile ilgili merak etti\u011finiz d\u00f6n\u00fc\u015f\u00fcmleri <strong>Google Analytics<\/strong> raporlar\u0131 ile \u00f6\u011frenebilirsiniz.<\/p>\n<ul>\n<li>Pazarlama kampanyalar\u0131n\u0131z\u0131n performans\u0131n\u0131 de\u011ferlendirme<\/li>\n<li>Sayfalar\u0131n\u0131z\u0131n nas\u0131l performans g\u00f6sterdi\u011fini ve\u00a0\u00a0sayfalar\u0131n\u0131z\u0131 nas\u0131l optimize edece\u011finizi belirleme<\/li>\n<li>\u0130\u00e7eri\u011finizi ve pazarlaman\u0131z\u0131 kime hedeflemeniz gerekti\u011fine karar verme<\/li>\n<li>D\u00f6n\u00fc\u015f\u00fcmleri ve sat\u0131n almalar\u0131 izleme<\/li>\n<\/ul>\n<h2><strong>Google Analytics Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/strong><\/h2>\n<p><strong>Google Analytics<\/strong> kullanmadan \u00f6nce i\u015fletmenize i\u00e7in <a href=\"https:\/\/sh.com.tr\/checkdomain\/domain\">uygun domain<\/a> ismini kay\u0131t ettirmeniz gerekli. <strong>Alan ad\u0131n\u0131<\/strong> kaydettikten sonra web sitenizin tasar\u0131m\u0131n\u0131n tamamlanaca\u011f\u0131 bir<strong> hosting<\/strong> sat\u0131n almal\u0131s\u0131n\u0131z. \u0130\u015fletmeniz i\u00e7in fayda sa\u011flayacak <a href=\"https:\/\/sh.com.tr\/hosting\">en uygun hosting<\/a> planlar\u0131m\u0131z\u0131 kontrol ederek hemen web sitenizi olu\u015fturabilirsiniz.<br \/>\nWeb sitenizi <strong>Google Analytics<\/strong> kullanarak izlemek i\u00e7in sitenizin sayfalar\u0131na bir JavaScript kodu par\u00e7as\u0131 eklemeniz gerekir. Kullan\u0131c\u0131lar bu kod par\u00e7ac\u0131\u011f\u0131n\u0131n bulundu\u011fu bir sayfay\u0131 ziyaret etti\u011finde, kod verileri izlemeye ba\u015flamak ve <strong>Google Analytics<\/strong>&#8216;e g\u00f6ndermek i\u00e7in bir JavaScript dosyas\u0131 kullan\u0131r.Google Analytics sitenizden yeterli veri toplad\u0131\u011f\u0131nda, veriler GA i\u00e7indeki raporlar\u0131 doldurur.<\/p>\n<h2><strong>Google Analytics&#8217;ten Kimler Yararlanabilir?<\/strong><\/h2>\n<p><strong>Google Analytics<\/strong>, arama motoru optimizasyonu\u00a0(SEO)\u00a0, t\u0131klama ba\u015f\u0131na \u00f6deme\u00a0\u00a0(PPC)\u00a0ve di\u011fer pazarlama d\u00f6n\u00fc\u015f\u00fcmlerini izlemek i\u00e7in kullan\u0131ld\u0131\u011f\u0131ndan\u00a0,\u00a0pazarlama kampanyalar\u0131n\u0131 izlemek isteyen \u00e7evrimi\u00e7i varl\u0131\u011f\u0131 olan \u015firketler i\u00e7in en faydal\u0131 olan\u0131d\u0131r.<\/p>\n<p><strong>Google Analytics<\/strong> ile hedef kitleniz, sitenizdeki ziyaret\u00e7i davran\u0131\u015f\u0131, trafik ve daha fazlas\u0131 hakk\u0131nda \u00f6nemli bilgiler toplayabileceksiniz.\u00a0Ayr\u0131ca, <strong>Google Analytics<\/strong>&#8216;in veri \u00f6rnekleme \u00f6zelli\u011fi\u00a0ile verilere h\u0131zl\u0131 bir \u015fekilde eri\u015febilir ve bunlar\u0131 analiz edebilirsiniz.<\/p>\n<h2><strong>Google Analytics Neden Faydal\u0131d\u0131r?<\/strong><\/h2>\n<p>Google Analytics&#8217;in neden bu kadar faydal\u0131 oldu\u011funu anlamak i\u00e7in, \u00f6ncelikle neyin izlenmeye yard\u0131mc\u0131 oldu\u011funa dair temel bir anlay\u0131\u015fa sahip olmak \u00f6nemlidir. Daha \u00f6nce, platformun web sitesi sahiplerinin SEO, PPC ve di\u011fer internet pazarlama kampanyalar\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 izlemelerine yard\u0131mc\u0131 oldu\u011fundan bahsetmi\u015ftik.\u00a0Ancak SEO ve PPC nedir?<\/p>\n<p>SEO,\u00a0i\u015finiz ile alakal\u0131 anahtar kelimeleri belirledikten sonra web sitenizin arama motoru sonu\u00e7 sayfalar\u0131nda daha \u00fcst s\u0131ralarda yer almas\u0131na yard\u0131mc\u0131 olur, bu da daha fazla trafik \u00e7ekecekleri anlam\u0131na gelir.<\/p>\n<p>SEO kampanyalar\u0131, hedef kitlenizin s\u00fcrekli olarak arad\u0131\u011f\u0131\u00a0\u00f6nemli anahtar kelimeleri hedeflemeye, bu anahtar kelimeleri hedeflemek i\u00e7in bilgi i\u00e7eri\u011fi olu\u015fturmaya, kullan\u0131c\u0131 dostu bir web sitesi olu\u015fturman\u0131za ve daha fazlas\u0131na odaklan\u0131r.<\/p>\n<p>PPC,\u00a0\u00a0<strong>Google Analytics<\/strong> ile de takip edebilece\u011finiz \u00fccretli bir reklam platformudur. \u0130\u015fletme sahiplerinin bir arama motorunun sponsorlu ba\u011flant\u0131lar\u0131nda en iyi, \u00fccretli reklam noktalar\u0131n\u0131 kazanmak i\u00e7in anahtar kelimeleri se\u00e7ip teklif verdikleri bir teklif sistemi \u00fczerinde \u00e7al\u0131\u015f\u0131r\u00a0 PPC ile ilgili en iyi \u015fey, reklam verenlerin yaln\u0131zca insanlar reklamlar\u0131na t\u0131klad\u0131\u011f\u0131nda \u00f6deme yapmas\u0131d\u0131r<\/p>\n<p>T\u00fcm bunlarla birlikte, bu t\u00fcr izleme platformu olmadan bu stratejilerden elde edilen sonu\u00e7lar\u0131 anlaman\u0131n ne kadar zor olabilece\u011fini g\u00f6rebilirsiniz.<br \/>\n<strong>Google Analytics<\/strong>&#8216;in bu kadar faydal\u0131 olmas\u0131n\u0131n tam nedeni budur.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics Nedir? Google Analytics Kullan\u0131m\u0131 Ve Faydalar\u0131 On y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcredir pop\u00fcler olan bu ara\u00e7, son teknoloji\u00a0\u00a0ve web sitesi analiti\u011fi sahiplerinin web siteleri hakk\u0131nda bir zamanlar yaln\u0131zca bilmeyi hayal ettikleri \u015feyleri anlamalar\u0131na yard\u0131mc\u0131 olma becerisiyle tan\u0131n\u0131r hale geldi. Bu blo\u011fumuzda , Google Analytics&#8217;in\u00a0ne oldu\u011fundan, nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan ve i\u015fletmeniz i\u00e7in m\u00fcmk\u00fcn olan en y\u00fcksek [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,3,66],"tags":[276,64,277],"class_list":["post-13947","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bilgi-bankasi","category-dijital-pazarlama","category-veri-olcumleme","tag-analytics","tag-google","tag-google-analytics"],"_links":{"self":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=13947"}],"version-history":[{"count":0,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/media\/13949"}],"wp:attachment":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=13947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=13947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=13947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}