{"id":15656,"date":"2024-05-15T08:30:16","date_gmt":"2024-05-15T05:30:16","guid":{"rendered":"https:\/\/blog.sh.com.tr\/?p=15656"},"modified":"2024-05-15T09:45:56","modified_gmt":"2024-05-15T06:45:56","slug":"applein-urun-geliri-2007-2023","status":"publish","type":"post","link":"https:\/\/sh.com.tr\/blog\/applein-urun-geliri-2007-2023\/","title":{"rendered":"Apple’\u0131n \u00dcr\u00fcn Geliri (2007-2023)"},"content":{"rendered":"

Genel Bak\u0131\u015f<\/strong><\/h3>\n

Apple Inc.<\/strong>, teknoloji d\u00fcnyas\u0131nda devrim yaratan \u00fcr\u00fcnleriyle tan\u0131n\u0131r. 2007’den 2023’e kadar olan s\u00fcre\u00e7te, \u015firketin \u00fcr\u00fcn gelirlerinde g\u00f6zlemlenen art\u0131\u015flar, pazar\u0131n dinamiklerini ve t\u00fcketici tercihlerini \u015fekillendirmi\u015ftir.<\/p>\n

\n

iPhone’un 2007 y\u0131l\u0131nda piyasaya s\u00fcr\u00fclmesinden bu yana, Apple’\u0131n \u00fcr\u00fcn lansmanlar\u0131 \u015firketin gelir kaynaklar\u0131n\u0131 s\u00fcrekli olarak \u00e7e\u015fitlendirdi.<\/p>\n

Bu infografik, Apple’\u0131n 2007 ile 2023 y\u0131llar\u0131 aras\u0131ndaki \u00fcr\u00fcn bazl\u0131 gelirini, \u015firketin\u00a0\u00a0\u00a0o d\u00f6neme ait\u00a010-K kay\u0131tlar\u0131na dayanarak g\u00f6stermektedir.<\/p>\n

iPhone: T\u00fcm Zamanlar\u0131n En \u00c7ok Satan Simgesi<\/strong><\/h3>\n

Apple 2007 y\u0131l\u0131nda iPhone’u piyasaya s\u00fcrd\u00fc\u011f\u00fcnde Steve Jobs onu “devrim niteli\u011finde bir \u00fcr\u00fcn” olarak nitelendirmi\u015fti. Ayn\u0131 y\u0131l, telefon \u015firketin toplam gelirinin yaln\u0131zca %0,5’ini temsil ediyordu. Bug\u00fcn bunun yar\u0131s\u0131ndan fazlas\u0131na tekab\u00fcl ediyor.<\/p>\n

Ba\u015flang\u0131\u00e7ta yaln\u0131zca AT&T arac\u0131l\u0131\u011f\u0131yla 499 dolara sat\u0131lan bu telefon, o zamandan bu yana \u015firketin en k\u00e2rl\u0131 \u00fcr\u00fcn\u00fc ve\u00a0\u00a02,3 milyar\u0131n<\/strong>\u00a0\u00fczerinde\u00a0 sat\u0131lan birim ve\u00a01,5 milyar\u0131n<\/strong> \u00fczerinde aktif kullan\u0131c\u0131dan\u00a0\u00a0olu\u015fan kullan\u0131c\u0131 taban\u0131yla\u00a0 d\u00fcnyan\u0131n\u00a0en pop\u00fcler telefonlar\u0131ndan biri haline geldi.<\/p>\n

\"\"<\/p>\n

2015 y\u0131l\u0131nda iPhone’un Apple \u00fcr\u00fcn gelirindeki pay\u0131,\u00a0\u00a0iPhone 6’n\u0131n piyasaya s\u00fcr\u00fclmesiyle ayn\u0131 zamana denk gelerek %66’ya ula\u015ft\u0131.<\/p>\n

Apple ayr\u0131ca Mac b\u00f6l\u00fcm\u00fcnden elde edilen gelir pay\u0131nda da bir de\u011fi\u015fiklik ya\u015fad\u0131. 2007’de Mac’ler \u015firketin gelirinin %43’\u00fcn\u00fc temsil ederken, iPod’lar %35’ini olu\u015fturuyordu.<\/p>\n

Ancak 2015 y\u0131l\u0131ndan bu yana hizmetler ve aksesuarlar\/giyilebilir \u00fcr\u00fcnler (Apple Watch ve AirPods gibi) \u015firketin gelir paylar\u0131na giderek daha fazla katk\u0131da bulunuyor. Mac geliri 2023’te bir \u00f6nceki y\u0131la g\u00f6re %27 azald\u0131 ve Apple’\u0131n toplam gelirinin yaln\u0131zca %8’ini olu\u015fturdu.<\/p>\n

Son zamanlarda hizmetlerin ve aksesuarlar\u0131n\/giyilebilir \u00fcr\u00fcnlerin b\u00fcy\u00fcmesi, di\u011fer \u00fcr\u00fcn gruplar\u0131nda g\u00f6r\u00fclen trendleri yans\u0131tacak \u015fekilde yava\u015flamaya ba\u015flad\u0131.<\/p>\n

Belki de \u015firket i\u00e7in bir sonraki soru,\u00a0\u00a0\u00e7\u0131kt\u0131y\u0131 do\u011frudan g\u00f6zlere yans\u0131tan ve esas olarak g\u00f6z izleme ve hareketlerle kontrol edilen giyilebilir bir bilgisayar olan\u00a0Apple Vision Pro’nun tutarl\u0131 bir gelir kayna\u011f\u0131 ve \u00fcr\u00fcn grubu haline gelip gelmeyece\u011fidir.<\/p>\n<\/div>\n

\"\"<\/p>\n

2007’den 2023’e kadar olan s\u00fcrede Apple<\/strong>, inovasyon ve kullan\u0131c\u0131 odakl\u0131 \u00fcr\u00fcn geli\u015ftirme stratejileri ile teknoloji piyasas\u0131nda s\u00fcrekli bir b\u00fcy\u00fcme kaydetmi\u015ftir. Apple’\u0131n \u00fcr\u00fcn gelirleri<\/strong>, \u015firketin pazar adaptasyonu ve m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 \u00f6n planda tutan yakla\u015f\u0131mlar\u0131n\u0131n bir sonucu olarak y\u00fckselmeye devam etmi\u015ftir. Gelecek y\u0131llarda, Apple<\/strong>‘\u0131n bu ba\u015far\u0131s\u0131n\u0131 s\u00fcrd\u00fcrmesi beklenmektedir, \u00e7\u00fcnk\u00fc \u015firket, s\u00fcrekli de\u011fi\u015fen teknoloji ve t\u00fcketici beklentileriyle uyum sa\u011flama konusunda \u00f6nemli bir deneyime sahiptir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Genel Bak\u0131\u015f Apple Inc., teknoloji d\u00fcnyas\u0131nda devrim yaratan \u00fcr\u00fcnleriyle tan\u0131n\u0131r. 2007’den 2023’e kadar olan s\u00fcre\u00e7te, \u015firketin \u00fcr\u00fcn gelirlerinde g\u00f6zlemlenen art\u0131\u015flar, pazar\u0131n dinamiklerini ve t\u00fcketici tercihlerini \u015fekillendirmi\u015ftir. iPhone’un 2007 y\u0131l\u0131nda piyasaya s\u00fcr\u00fclmesinden bu yana, Apple’\u0131n \u00fcr\u00fcn lansmanlar\u0131 \u015firketin gelir kaynaklar\u0131n\u0131 s\u00fcrekli olarak \u00e7e\u015fitlendirdi. Bu infografik, Apple’\u0131n 2007 ile 2023 y\u0131llar\u0131 aras\u0131ndaki \u00fcr\u00fcn bazl\u0131 gelirini, \u015firketin\u00a0\u00a0\u00a0o d\u00f6neme […]<\/p>\n","protected":false},"author":7,"featured_media":15672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[1107,1105,1106],"class_list":["post-15656","post","type-post","status-publish","format-standard","has-post-thumbnail","category-icerik-pazarlama","tag-apple-ekosistem-gelirleri","tag-apple-hizmet-gelirleri","tag-iphone-satis-gelirleri"],"_links":{"self":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts\/15656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=15656"}],"version-history":[{"count":0,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts\/15656\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/media\/15672"}],"wp:attachment":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=15656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=15656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=15656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}