{"id":16553,"date":"2025-02-19T08:30:18","date_gmt":"2025-02-19T05:30:18","guid":{"rendered":"https:\/\/blog.sh.com.tr\/?p=16553"},"modified":"2025-02-18T15:54:24","modified_gmt":"2025-02-18T12:54:24","slug":"ctr-click-through-rate-nedir-ve-neden-onemlidir","status":"publish","type":"post","link":"https:\/\/sh.com.tr\/blog\/ctr-click-through-rate-nedir-ve-neden-onemlidir\/","title":{"rendered":"CTR (Click-Through Rate) Nedir ve Neden \u00d6nemlidir?"},"content":{"rendered":"<p style=\"text-align: justify;\" data-start=\"174\" data-end=\"486\">Dijital pazarlama ve reklamc\u0131l\u0131k d\u00fcnyas\u0131nda <strong data-start=\"218\" data-end=\"262\">CTR (Click-Through Rate &#8211; T\u0131klama Oran\u0131)<\/strong>, en kritik performans g\u00f6stergelerinden biridir. Reklamlar\u0131n, e-postalar\u0131n, organik arama sonu\u00e7lar\u0131n\u0131n ve sosyal medya i\u00e7eriklerinin ka\u00e7 ki\u015fi taraf\u0131ndan g\u00f6r\u00fcnt\u00fclendi\u011fini ve ne kadar etkili oldu\u011funu \u00f6l\u00e7en bir metriktir.<\/p>\n<p style=\"text-align: justify;\" data-start=\"488\" data-end=\"855\">\u0130nternet d\u00fcnyas\u0131nda milyonlarca i\u00e7erik aras\u0131ndan s\u0131yr\u0131lmak ve hedef kitlenize ula\u015fmak i\u00e7in <strong data-start=\"579\" data-end=\"635\">y\u00fcksek bir CTR oran\u0131na sahip olmak b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r.<\/strong> \u00c7\u00fcnk\u00fc <strong data-start=\"642\" data-end=\"726\">daha y\u00fcksek bir CTR, <\/strong>daha fazla trafik, daha fazla m\u00fc\u015fteri ve daha fazla d\u00f6n\u00fc\u015f\u00fcm anlam\u0131na gelir. Peki, CTR nedir, nas\u0131l hesaplan\u0131r, neden bu kadar \u00f6nemli ve nas\u0131l art\u0131r\u0131l\u0131r? Gelin detaylara birlikte bakal\u0131m.<\/p>\n<h3 style=\"text-align: justify;\" data-start=\"862\" data-end=\"901\"><strong data-start=\"865\" data-end=\"899\">CTR Nedir ve Nas\u0131l Hesaplan\u0131r?<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"903\" data-end=\"1038\">CTR, belirli bir ba\u011flant\u0131n\u0131n veya i\u00e7eri\u011fin ka\u00e7 ki\u015fi taraf\u0131ndan t\u0131kland\u0131\u011f\u0131n\u0131 g\u00f6steren bir orand\u0131r. Temel olarak \u015fu \u015fekilde hesaplan\u0131r:<\/p>\n<p style=\"text-align: justify;\"><span class=\"katex-display\"><span class=\"katex\"><span class=\"katex-mathml\">CTR(%)=(T\u0131klamaSay\u0131s\u0131 \/ GosterimSay\u0131s\u0131)\u00d7100 CTR<\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\" data-start=\"1123\" data-end=\"1251\">\ud83d\udccc <strong data-start=\"1126\" data-end=\"1136\">\u00d6rnek:<\/strong><br data-start=\"1136\" data-end=\"1139\" \/>Bir Google reklam\u0131 <strong data-start=\"1158\" data-end=\"1186\">10.000 kez g\u00f6r\u00fcnt\u00fclenmi\u015f<\/strong> ve <strong data-start=\"1190\" data-end=\"1221\">300 ki\u015fi reklama t\u0131klam\u0131\u015fsa<\/strong>, CTR \u015fu \u015fekilde hesaplan\u0131r:<\/p>\n<p style=\"text-align: justify;\"><span class=\"katex-display\"><span class=\"katex\"><span class=\"katex-mathml\">CTR=(300 \/ 10.000)\u00d7100=3% CTR\u00a0<\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\" data-start=\"1317\" data-end=\"1443\">Bu durumda, reklam\u0131n\u0131z\u0131n <strong data-start=\"1342\" data-end=\"1362\">CTR oran\u0131 %3\u2019t\u00fcr<\/strong>. Bu metrik, reklam\u0131n veya i\u00e7eri\u011fin ne kadar etkili oldu\u011funu anlaman\u0131z\u0131 sa\u011flar.<\/p>\n<h3 style=\"text-align: justify;\" data-start=\"1450\" data-end=\"1479\"><strong data-start=\"1453\" data-end=\"1477\">CTR Neden \u00d6nemlidir?<\/strong><\/h3>\n<h4 style=\"text-align: justify;\" data-start=\"1481\" data-end=\"1534\">\ud83c\udfaf <strong data-start=\"1488\" data-end=\"1532\">Dijital Pazarlama Performans\u0131n\u0131 \u00d6l\u00e7er<\/strong><\/h4>\n<ul style=\"text-align: justify;\" data-start=\"1535\" data-end=\"1717\">\n<li data-start=\"1535\" data-end=\"1615\">Reklamlar\u0131n\u0131z\u0131n ve i\u00e7eriklerinizin etkili olup olmad\u0131\u011f\u0131n\u0131 anlaman\u0131z\u0131 sa\u011flar.<\/li>\n<li data-start=\"1616\" data-end=\"1717\"><strong data-start=\"1618\" data-end=\"1631\">D\u00fc\u015f\u00fck CTR<\/strong>, i\u00e7eri\u011finizi veya hedef kitlenizi yeniden de\u011ferlendirmeniz gerekti\u011fine i\u015faret eder.<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\" data-start=\"1719\" data-end=\"1778\">\ud83d\udd0e <strong data-start=\"1726\" data-end=\"1776\">Google Reklamlar\u0131nda Kalite Puan\u0131n\u0131 Etkiler<\/strong><\/h4>\n<ul style=\"text-align: justify;\" data-start=\"1779\" data-end=\"1959\">\n<li data-start=\"1779\" data-end=\"1887\">Google Ads gibi platformlarda CTR ne kadar y\u00fcksekse, reklam kalitesi ve s\u0131ralamas\u0131 o kadar iyi olur.<\/li>\n<li data-start=\"1888\" data-end=\"1959\">Google, y\u00fcksek CTR\u2019ye sahip reklamlar\u0131 daha \u00fcst s\u0131ralarda g\u00f6sterir.<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\" data-start=\"1961\" data-end=\"2000\">\ud83d\udcc8 <strong data-start=\"1968\" data-end=\"1998\">SEO Ba\u015far\u0131s\u0131n\u0131 G\u00f6sterir<\/strong><\/h4>\n<ul style=\"text-align: justify;\" data-start=\"2001\" data-end=\"2234\">\n<li data-start=\"2001\" data-end=\"2135\">Arama motorlar\u0131nda bir sayfan\u0131n CTR\u2019si y\u00fcksekse, Google o sayfan\u0131n daha alakal\u0131 oldu\u011funu d\u00fc\u015f\u00fcnerek s\u0131ralamas\u0131n\u0131 y\u00fckseltebilir.<\/li>\n<li data-start=\"2136\" data-end=\"2234\">D\u00fc\u015f\u00fck CTR, ba\u015fl\u0131k veya meta a\u00e7\u0131klamalar\u0131n\u0131z\u0131n yeterince \u00e7ekici olmad\u0131\u011f\u0131na i\u015faret edebilir.<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\" data-start=\"2236\" data-end=\"2286\">\ud83d\udcb0 <strong data-start=\"2243\" data-end=\"2284\">Reklam B\u00fct\u00e7esinden Tasarruf Sa\u011flar<\/strong><\/h4>\n<ul style=\"text-align: justify;\" data-start=\"2287\" data-end=\"2453\">\n<li data-start=\"2287\" data-end=\"2349\">Daha y\u00fcksek bir CTR, reklam maliyetlerini d\u00fc\u015f\u00fcrebilir.<\/li>\n<li data-start=\"2350\" data-end=\"2453\">Google Ads ve Facebook Ads gibi platformlarda t\u0131klama ba\u015f\u0131na maliyet (CPC) daha d\u00fc\u015f\u00fck olabilir.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\" data-start=\"2460\" data-end=\"2501\"><strong data-start=\"2463\" data-end=\"2499\">Hangi Platformlarda CTR \u00d6l\u00e7\u00fcl\u00fcr?<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"2503\" data-end=\"2606\">CTR, farkl\u0131 dijital pazarlama alanlar\u0131nda kullan\u0131lan bir metriktir. \u0130\u015fte en yayg\u0131n kullan\u0131m alanlar\u0131:<\/p>\n<table data-start=\"2608\" data-end=\"3530\">\n<thead data-start=\"2608\" data-end=\"2644\">\n<tr data-start=\"2608\" data-end=\"2644\">\n<th data-start=\"2608\" data-end=\"2623\"><strong data-start=\"2610\" data-end=\"2622\">Platform<\/strong><\/th>\n<th data-start=\"2623\" data-end=\"2644\"><strong data-start=\"2625\" data-end=\"2642\">CTR\u2019nin \u00d6nemi<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"2680\" data-end=\"3530\">\n<tr data-start=\"2680\" data-end=\"2822\">\n<td><strong data-start=\"2682\" data-end=\"2708\">Google Ads (Arama A\u011f\u0131)<\/strong><\/td>\n<td>Kullan\u0131c\u0131lar\u0131n reklam\u0131n\u0131za t\u0131klama oran\u0131n\u0131 \u00f6l\u00e7er. Y\u00fcksek CTR, daha d\u00fc\u015f\u00fck maliyetle daha fazla d\u00f6n\u00fc\u015f\u00fcm sa\u011flar.<\/td>\n<\/tr>\n<tr data-start=\"2823\" data-end=\"2951\">\n<td><strong data-start=\"2825\" data-end=\"2862\">Google Ads (G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131)<\/strong><\/td>\n<td>G\u00f6rsel banner reklamlar\u0131n performans\u0131n\u0131 \u00f6l\u00e7er. Genellikle %0,5 &#8211; %1 CTR\u2019ye sahiptir.<\/td>\n<\/tr>\n<tr data-start=\"2952\" data-end=\"3076\">\n<td><strong data-start=\"2954\" data-end=\"2987\">SEO (Organik Arama Sonu\u00e7lar\u0131)<\/strong><\/td>\n<td>Web sitenizin ba\u015fl\u0131k ve meta a\u00e7\u0131klamalar\u0131n\u0131n ne kadar ilgi \u00e7ekici oldu\u011funu g\u00f6sterir.<\/td>\n<\/tr>\n<tr data-start=\"3077\" data-end=\"3246\">\n<td><strong data-start=\"3079\" data-end=\"3118\">E-posta Pazarlama (Email Marketing)<\/strong><\/td>\n<td>G\u00f6nderdi\u011finiz e-postalara kullan\u0131c\u0131lar\u0131n ne kadar t\u0131klad\u0131\u011f\u0131n\u0131 g\u00f6sterir. \u0130yi bir e-posta CTR\u2019si genellikle %2-5 aras\u0131ndad\u0131r.<\/td>\n<\/tr>\n<tr data-start=\"3247\" data-end=\"3401\">\n<td><strong data-start=\"3249\" data-end=\"3311\">Sosyal Medya Reklamlar\u0131 (Facebook, Instagram, Twitter Ads)<\/strong><\/td>\n<td>Reklamlar\u0131n\u0131z\u0131n sosyal medya kullan\u0131c\u0131lar\u0131yla ne kadar etkile\u015fimde oldu\u011funu g\u00f6sterir.<\/td>\n<\/tr>\n<tr data-start=\"3402\" data-end=\"3530\">\n<td><strong data-start=\"3404\" data-end=\"3439\">YouTube Videolar\u0131 ve Reklamlar\u0131<\/strong><\/td>\n<td>Video k\u00fc\u00e7\u00fck resminin (thumbnail) ve ba\u015fl\u0131\u011f\u0131n\u0131n ne kadar ilgi \u00e7ekici oldu\u011funu g\u00f6sterir.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4 style=\"text-align: justify;\" data-start=\"3537\" data-end=\"3578\"><strong data-start=\"3540\" data-end=\"3576\">\u0130yi Bir CTR Oran\u0131 Ka\u00e7 Olmal\u0131d\u0131r?<\/strong><\/h4>\n<p style=\"text-align: justify;\" data-start=\"3580\" data-end=\"3662\">CTR oran\u0131 sekt\u00f6re ve platforma ba\u011fl\u0131 olarak de\u011fi\u015fir. \u0130\u015fte ortalama CTR oranlar\u0131:<\/p>\n<table data-start=\"3664\" data-end=\"4082\">\n<thead data-start=\"3664\" data-end=\"3703\">\n<tr data-start=\"3664\" data-end=\"3703\">\n<th data-start=\"3664\" data-end=\"3679\"><strong data-start=\"3666\" data-end=\"3678\">Platform<\/strong><\/th>\n<th data-start=\"3679\" data-end=\"3703\"><strong data-start=\"3681\" data-end=\"3701\">Ortalama CTR (%)<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"3739\" data-end=\"4082\">\n<tr data-start=\"3739\" data-end=\"3784\">\n<td><strong data-start=\"3741\" data-end=\"3772\">Google Arama A\u011f\u0131 Reklamlar\u0131<\/strong><\/td>\n<td>%3 &#8211; %5<\/td>\n<\/tr>\n<tr data-start=\"3785\" data-end=\"3845\">\n<td><strong data-start=\"3787\" data-end=\"3831\">Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131 (Banner Ads)<\/strong><\/td>\n<td>%0.5 &#8211; %1<\/td>\n<\/tr>\n<tr data-start=\"3846\" data-end=\"3887\">\n<td><strong data-start=\"3848\" data-end=\"3871\">Facebook Reklamlar\u0131<\/strong><\/td>\n<td>%0.9 &#8211; %1.5<\/td>\n<\/tr>\n<tr data-start=\"3888\" data-end=\"3930\">\n<td><strong data-start=\"3890\" data-end=\"3914\">Instagram Reklamlar\u0131<\/strong><\/td>\n<td>%0.8 &#8211; %1.3<\/td>\n<\/tr>\n<tr data-start=\"3931\" data-end=\"3984\">\n<td><strong data-start=\"3933\" data-end=\"3972\">E-posta Pazarlama (Email Marketing)<\/strong><\/td>\n<td>%2 &#8211; %5<\/td>\n<\/tr>\n<tr data-start=\"3985\" data-end=\"4033\">\n<td><strong data-start=\"3987\" data-end=\"4020\">YouTube Video K\u00fc\u00e7\u00fck Resimleri<\/strong><\/td>\n<td>%4 &#8211; %10<\/td>\n<\/tr>\n<tr data-start=\"4034\" data-end=\"4082\">\n<td><strong data-start=\"4036\" data-end=\"4069\">Organik Arama Sonu\u00e7lar\u0131 (SEO)<\/strong><\/td>\n<td>%1 &#8211; %10<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: justify;\" data-start=\"4084\" data-end=\"4230\">Bu oranlar sekt\u00f6r ve i\u00e7erik t\u00fcr\u00fcne g\u00f6re de\u011fi\u015fiklik g\u00f6sterebilir. <strong data-start=\"4149\" data-end=\"4228\">\u00d6nemli olan CTR\u2019nizi s\u00fcrekli analiz etmek ve iyile\u015ftirmek i\u00e7in \u00e7al\u0131\u015fmakt\u0131r.<\/strong><\/p>\n<h3 style=\"text-align: justify;\" data-start=\"4237\" data-end=\"4266\"><strong data-start=\"4240\" data-end=\"4264\">CTR Nas\u0131l Art\u0131r\u0131l\u0131r?<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"4268\" data-end=\"4325\">CTR\u2019yi art\u0131rmak i\u00e7in \u015fu stratejileri kullanabilirsiniz:<\/p>\n<h4 style=\"text-align: justify;\" data-start=\"4327\" data-end=\"4374\"><strong data-start=\"4333\" data-end=\"4372\">Dikkat \u00c7ekici Ba\u015fl\u0131klar Kullan\u0131n<\/strong><\/h4>\n<ul style=\"text-align: justify;\" data-start=\"4375\" data-end=\"4568\">\n<li data-start=\"4375\" data-end=\"4456\"><strong data-start=\"4377\" data-end=\"4454\">\u0130\u00e7eri\u011finizin veya reklam\u0131n\u0131z\u0131n ba\u015fl\u0131\u011f\u0131 k\u0131sa, \u00f6z ve ilgi \u00e7ekici olmal\u0131d\u0131r.<\/strong><\/li>\n<li data-start=\"4457\" data-end=\"4568\">\u00d6rne\u011fin:<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong data-start=\"4474\" data-end=\"4485\">\u2217 Yanl\u0131\u015f:<\/strong> &#8220;SEO Teknikleri&#8221;<\/p>\n<p style=\"text-align: justify;\"><strong data-start=\"4509\" data-end=\"4519\">\u2217 Do\u011fru:<\/strong> &#8220;2024\u2019te SEO\u2019da \u00d6ne \u00c7\u0131kacak 10 Etkili Teknik!&#8221;<\/p>\n<h4 style=\"text-align: justify;\" data-start=\"4570\" data-end=\"4650\"><strong data-start=\"4576\" data-end=\"4648\">G\u00fc\u00e7l\u00fc Bir CTA (Call to Action &#8211; Harekete Ge\u00e7irici Mesaj) Kullan\u0131n<\/strong><\/h4>\n<ul style=\"text-align: justify;\" data-start=\"4651\" data-end=\"4803\">\n<li data-start=\"4651\" data-end=\"4803\">Kullan\u0131c\u0131lar\u0131 t\u0131klamaya te\u015fvik eden ifadeler kullan\u0131n:<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong data-start=\"4714\" data-end=\"4731\">\u2217 &#8220;Hemen Dene!&#8221;<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong data-start=\"4738\" data-end=\"4770\">\u2217 &#8220;\u0130ndirim F\u0131rsat\u0131n\u0131 Ka\u00e7\u0131rma!&#8221;<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong data-start=\"4777\" data-end=\"4801\">\u2217 &#8220;\u00dccretsiz Kay\u0131t Ol!&#8221;<\/strong><\/p>\n<h4 style=\"text-align: justify;\" data-start=\"4805\" data-end=\"4866\"><strong data-start=\"4811\" data-end=\"4864\">Meta A\u00e7\u0131klamalar\u0131n\u0131z\u0131 Optimize Edin (SEO \u0130\u00e7in)<\/strong><\/h4>\n<ul style=\"text-align: justify;\" data-start=\"4867\" data-end=\"5044\">\n<li data-start=\"4867\" data-end=\"4965\"><strong data-start=\"4869\" data-end=\"4963\">Google arama sonu\u00e7lar\u0131nda daha fazla t\u0131klanmak i\u00e7in etkileyici meta a\u00e7\u0131klamalar olu\u015fturun.<\/strong><\/li>\n<li data-start=\"4966\" data-end=\"5044\"><strong data-start=\"4968\" data-end=\"5042\">Kullan\u0131c\u0131n\u0131n merak\u0131n\u0131 art\u0131racak, k\u0131sa ve etkileyici a\u00e7\u0131klamalar yaz\u0131n.<\/strong><\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\" data-start=\"5046\" data-end=\"5114\"><strong data-start=\"5052\" data-end=\"5112\">Reklamlar\u0131n\u0131zda ve \u0130\u00e7eriklerinizde G\u00f6rseller Kullan\u0131n<\/strong><\/h4>\n<ul style=\"text-align: justify;\" data-start=\"5115\" data-end=\"5228\">\n<li data-start=\"5115\" data-end=\"5228\"><strong data-start=\"5117\" data-end=\"5226\">YouTube ve sosyal medya reklamlar\u0131nda dikkat \u00e7ekici g\u00f6rseller ve k\u00fc\u00e7\u00fck resimler kullanmak CTR\u2019yi art\u0131r\u0131r.<\/strong><\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\" data-start=\"5230\" data-end=\"5270\"><strong data-start=\"5236\" data-end=\"5268\">\u00a0Do\u011fru Hedef Kitleyi Se\u00e7in<\/strong><\/h4>\n<ul style=\"text-align: justify;\" data-start=\"5271\" data-end=\"5402\">\n<li data-start=\"5271\" data-end=\"5332\">Yanl\u0131\u015f kitleye g\u00f6sterilen bir reklam, d\u00fc\u015f\u00fck CTR alabilir.<\/li>\n<li data-start=\"5333\" data-end=\"5402\"><strong data-start=\"5335\" data-end=\"5400\">Google Ads ve Facebook Ads\u2019de hedef kitlenizi iyi belirleyin.<\/strong><\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\" data-start=\"5409\" data-end=\"5478\"><strong data-start=\"5412\" data-end=\"5476\">CTR Dijital Pazarlaman\u0131n Anahtar Metriklerinden Biri!<\/strong><\/h4>\n<p style=\"text-align: justify;\" data-start=\"5480\" data-end=\"5578\"><strong data-start=\"5480\" data-end=\"5576\">CTR (T\u0131klama Oran\u0131), <\/strong>internet d\u00fcnyas\u0131nda ba\u015far\u0131y\u0131 belirleyen en \u00f6nemli metriklerden biridir.<\/p>\n<ul style=\"text-align: justify;\" data-start=\"5579\" data-end=\"5814\">\n<li style=\"text-align: justify;\" data-start=\"5579\" data-end=\"5697\">Daha y\u00fcksek bir CTR, daha fazla etkile\u015fim, daha d\u00fc\u015f\u00fck reklam maliyetleri ve daha fazla d\u00f6n\u00fc\u015f\u00fcm anlam\u0131na gelir.<\/li>\n<li style=\"text-align: justify;\" data-start=\"5698\" data-end=\"5814\">D\u00fc\u015f\u00fck bir CTR, ba\u015fl\u0131klar\u0131n\u0131z\u0131n, a\u00e7\u0131klamalar\u0131n\u0131z\u0131n veya hedef kitlenizin do\u011fru se\u00e7ilmedi\u011fine i\u015faret edebilir.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Daha fazla t\u0131klama almak istiyorsan\u0131z <strong data-start=\"5854\" data-end=\"5951\">ba\u015fl\u0131klar\u0131n\u0131z\u0131, <a href=\"https:\/\/sh.com.tr\/blog\/call-to-action-cta-nedir-ve-neden-onemlidir\/\">a\u00e7\u0131klamalar\u0131n\u0131z\u0131 ve CTA ifadelerinizi daha dikkat \u00e7ekici hale getirmelisiniz.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlama ve reklamc\u0131l\u0131k d\u00fcnyas\u0131nda CTR (Click-Through Rate &#8211; T\u0131klama Oran\u0131), en kritik performans g\u00f6stergelerinden biridir. Reklamlar\u0131n, e-postalar\u0131n, organik arama sonu\u00e7lar\u0131n\u0131n ve sosyal medya i\u00e7eriklerinin ka\u00e7 ki\u015fi taraf\u0131ndan g\u00f6r\u00fcnt\u00fclendi\u011fini ve ne kadar etkili oldu\u011funu \u00f6l\u00e7en bir metriktir. \u0130nternet d\u00fcnyas\u0131nda milyonlarca i\u00e7erik aras\u0131ndan s\u0131yr\u0131lmak ve hedef kitlenize ula\u015fmak i\u00e7in y\u00fcksek bir CTR oran\u0131na sahip olmak b\u00fcy\u00fck [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":16556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[1691,1690,1693,1692],"class_list":["post-16553","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dijital-pazarlama","tag-click-through-rate","tag-ctr-nedir","tag-facebook-ads-ctr-orani","tag-google-ads-kalite-puani"],"_links":{"self":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts\/16553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=16553"}],"version-history":[{"count":0,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts\/16553\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/media\/16556"}],"wp:attachment":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=16553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=16553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=16553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}