{"id":16978,"date":"2025-09-14T08:30:55","date_gmt":"2025-09-14T05:30:55","guid":{"rendered":"https:\/\/blog.sh.com.tr\/?p=16978"},"modified":"2025-06-25T11:26:53","modified_gmt":"2025-06-25T08:26:53","slug":"alan-adi-uzantisi-nasil-degistirilir-bilmeniz-gerekenler","status":"publish","type":"post","link":"https:\/\/sh.com.tr\/blog\/alan-adi-uzantisi-nasil-degistirilir-bilmeniz-gerekenler\/","title":{"rendered":"Alan Ad\u0131 Uzant\u0131s\u0131 Nas\u0131l De\u011fi\u015ftirilir? Bilmeniz Gerekenler"},"content":{"rendered":"<p style=\"text-align: justify;\" data-start=\"386\" data-end=\"766\">Bir web sitesinin adresi sadece ad\u0131yla de\u011fil, <strong data-start=\"432\" data-end=\"453\">alan ad\u0131 uzant\u0131s\u0131<\/strong> ile de marka alg\u0131s\u0131n\u0131 ve g\u00fcvenilirli\u011fini do\u011frudan etkiler. Zamanla i\u015fletmenizin ihtiya\u00e7lar\u0131 de\u011fi\u015febilir, daha profesyonel ya da sekt\u00f6re \u00f6zel bir g\u00f6r\u00fcn\u00fcm kazanmak isteyebilirsiniz. Bu gibi durumlarda <strong data-start=\"653\" data-end=\"687\">alan ad\u0131 uzant\u0131s\u0131n\u0131 de\u011fi\u015ftirme<\/strong> g\u00fcndeme gelir. Ancak bu de\u011fi\u015fiklik, dikkatli ve bilin\u00e7li \u015fekilde yap\u0131lmal\u0131d\u0131r.<\/p>\n<p style=\"text-align: justify;\" data-start=\"768\" data-end=\"950\">Bu yaz\u0131da, <strong data-start=\"779\" data-end=\"819\">alan ad\u0131 uzant\u0131s\u0131 nas\u0131l de\u011fi\u015ftirilir<\/strong>, hangi ad\u0131mlar izlenmelidir, SEO \u00fczerindeki etkileri nelerdir ve nelere dikkat etmek gerekir gibi konular\u0131 detayl\u0131ca ele alaca\u011f\u0131z.<\/p>\n<h3 style=\"text-align: justify;\" data-start=\"957\" data-end=\"985\"><strong>Alan Ad\u0131 Uzant\u0131s\u0131 Nedir?<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"987\" data-end=\"1197\"><strong data-start=\"987\" data-end=\"1008\">Alan ad\u0131 uzant\u0131s\u0131<\/strong>, bir domainin son k\u0131sm\u0131d\u0131r. \u00d6rne\u011fin ornek.com\u00a0adresinde <strong data-start=\"1067\" data-end=\"1077\">\u201c.com\u201d<\/strong> uzant\u0131s\u0131d\u0131r. Bu uzant\u0131lar, genellikle alan ad\u0131n\u0131n kullan\u0131m amac\u0131n\u0131, co\u011frafi konumunu ya da sekt\u00f6rel kimli\u011fini yans\u0131t\u0131r.<\/p>\n<p style=\"text-align: justify;\" data-start=\"1199\" data-end=\"1256\">Yayg\u0131n kullan\u0131lan baz\u0131 <a href=\"https:\/\/sh.com.tr\/checkdomain\/domain\"><strong data-start=\"1222\" data-end=\"1245\">alan ad\u0131 uzant\u0131lar\u0131<\/strong><\/a> \u015funlard\u0131r:<\/p>\n<ul style=\"text-align: justify;\" data-start=\"1257\" data-end=\"1497\">\n<li data-start=\"1257\" data-end=\"1291\">\n<p data-start=\"1259\" data-end=\"1291\"><strong data-start=\"1259\" data-end=\"1267\">.com<\/strong> \u2013 Ticari ama\u00e7l\u0131 siteler<\/p>\n<\/li>\n<li data-start=\"1292\" data-end=\"1336\">\n<p data-start=\"1294\" data-end=\"1336\"><strong data-start=\"1294\" data-end=\"1302\">.net<\/strong> \u2013 A\u011f ve teknoloji odakl\u0131 projeler<\/p>\n<\/li>\n<li data-start=\"1337\" data-end=\"1379\">\n<p data-start=\"1339\" data-end=\"1379\"><strong data-start=\"1339\" data-end=\"1347\">.org<\/strong> \u2013 K\u00e2r amac\u0131 g\u00fctmeyen kurulu\u015flar<\/p>\n<\/li>\n<li data-start=\"1380\" data-end=\"1445\">\n<p data-start=\"1382\" data-end=\"1445\"><strong data-start=\"1382\" data-end=\"1392\">.store<\/strong>, <strong data-start=\"1394\" data-end=\"1403\">.tech<\/strong>, <strong data-start=\"1405\" data-end=\"1414\">.blog<\/strong> \u2013 Sekt\u00f6r odakl\u0131 yeni uzant\u0131lar<\/p>\n<\/li>\n<li data-start=\"1446\" data-end=\"1497\">\n<p data-start=\"1448\" data-end=\"1497\"><strong data-start=\"1448\" data-end=\"1455\">.tr<\/strong>, <strong data-start=\"1457\" data-end=\"1464\">.uk<\/strong>, <strong data-start=\"1466\" data-end=\"1473\">.de<\/strong> \u2013 \u00dclkeye \u00f6zel uzant\u0131lar<\/p>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\" data-start=\"1504\" data-end=\"1542\"><strong>Alan Ad\u0131 Uzant\u0131s\u0131 De\u011fi\u015ftirilir mi?<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"1544\" data-end=\"1828\">Evet, teknik olarak bir alan ad\u0131n\u0131n <strong data-start=\"1580\" data-end=\"1609\">uzant\u0131s\u0131 de\u011fi\u015ftirilebilir<\/strong> ancak bu, do\u011frudan de\u011fi\u015ftirme \u015feklinde de\u011fil, <strong data-start=\"1656\" data-end=\"1700\">yeni bir alan ad\u0131 kaydederek y\u00f6nlendirme<\/strong> y\u00f6ntemiyle yap\u0131l\u0131r. Yani mevcut alan ad\u0131n\u0131z\u0131 ornek.net \u2019ten ornek.com \u2019a ge\u00e7irmek i\u00e7in yeni bir domain sat\u0131n alman\u0131z gerekir.<\/p>\n<h3 style=\"text-align: justify;\" data-start=\"1835\" data-end=\"1876\"><strong>Alan Ad\u0131 Uzant\u0131s\u0131 Nas\u0131l De\u011fi\u015ftirilir?<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"1878\" data-end=\"1954\">\u0130\u015fte <strong data-start=\"1883\" data-end=\"1918\">alan ad\u0131 uzant\u0131s\u0131n\u0131 de\u011fi\u015ftirmek<\/strong> i\u00e7in takip etmeniz gereken ad\u0131mlar:<\/p>\n<h4 style=\"text-align: justify;\" data-start=\"1956\" data-end=\"1994\"><strong data-start=\"1964\" data-end=\"1994\">\u2192<a href=\"https:\/\/sh.com.tr\/checkdomain\/domain\">Yeni Alan Ad\u0131n\u0131 Sat\u0131n Al\u0131n<\/a><\/strong><\/h4>\n<p style=\"text-align: justify;\" data-start=\"1995\" data-end=\"2287\">De\u011fi\u015ftirmek istedi\u011finiz uzant\u0131ya sahip domainin bo\u015fta olup olmad\u0131\u011f\u0131n\u0131 kontrol edin. \u00d6rne\u011fin ornek.com\u00a0uzant\u0131s\u0131n\u0131 almak istiyorsan\u0131z, bir <strong data-start=\"2134\" data-end=\"2162\">alan ad\u0131 sorgulama arac\u0131<\/strong> kullanarak m\u00fcsait olup olmad\u0131\u011f\u0131n\u0131 \u00f6\u011frenin. Uygun ise, g\u00fcvenilir bir <strong data-start=\"2231\" data-end=\"2255\">domain kay\u0131t firmas\u0131<\/strong> \u00fczerinden kayd\u0131n\u0131z\u0131 tamamlay\u0131n.<\/p>\n<h4 style=\"text-align: justify;\" data-start=\"2289\" data-end=\"2334\"><strong data-start=\"2297\" data-end=\"2334\">\u2192Web Sitenizi Yeni Domaine Ta\u015f\u0131y\u0131n<\/strong><\/h4>\n<p style=\"text-align: justify;\" data-start=\"2335\" data-end=\"2418\">Mevcut sitenizi yeni alan ad\u0131 \u00fczerinde aynen \u00e7al\u0131\u015facak \u015fekilde ta\u015f\u0131y\u0131n. Bu s\u00fcre\u00e7te:<\/p>\n<ul style=\"text-align: justify;\" data-start=\"2419\" data-end=\"2592\">\n<li data-start=\"2419\" data-end=\"2477\">\n<p data-start=\"2421\" data-end=\"2477\">Hosting ayarlar\u0131n\u0131z\u0131 yeni domain ile uyumlu hale getirin<\/p>\n<\/li>\n<li data-start=\"2478\" data-end=\"2534\">\n<p data-start=\"2480\" data-end=\"2534\"><a href=\"https:\/\/sh.com.tr\/ssl\">SSL sertifikas\u0131n\u0131<\/a> yeni domaine \u00f6zel olarak g\u00fcncelleyin<\/p>\n<\/li>\n<li data-start=\"2535\" data-end=\"2592\">\n<p data-start=\"2537\" data-end=\"2592\">URL y\u00f6nlendirmelerini (301 redirect) do\u011fru yap\u0131land\u0131r\u0131n<\/p>\n<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\" data-start=\"2594\" data-end=\"2635\"><strong data-start=\"2602\" data-end=\"2635\">\u2192301 Y\u00f6nlendirmeleri Ayarlay\u0131n<\/strong><\/h4>\n<p style=\"text-align: justify;\" data-start=\"2636\" data-end=\"2787\">Eski uzant\u0131ya sahip t\u00fcm URL\u2019leri, yeni alan ad\u0131na <strong data-start=\"2686\" data-end=\"2707\">301 y\u00f6nlendirmesi<\/strong> ile y\u00f6nlendirmek SEO a\u00e7\u0131s\u0131ndan kritik \u00f6neme sahiptir. Bu y\u00f6nlendirme sayesinde:<\/p>\n<ul style=\"text-align: justify;\" data-start=\"2788\" data-end=\"2919\">\n<li data-start=\"2788\" data-end=\"2829\">\n<p data-start=\"2790\" data-end=\"2829\"><strong data-start=\"2790\" data-end=\"2829\">SEO de\u011ferinizin b\u00fcy\u00fck k\u0131sm\u0131 korunur<\/strong><\/p>\n<\/li>\n<li data-start=\"2830\" data-end=\"2919\">\n<p data-start=\"2832\" data-end=\"2919\">Ziyaret\u00e7ileriniz eski linklere t\u0131klad\u0131\u011f\u0131nda otomatik olarak yeni uzant\u0131ya y\u00f6nlendirilir<\/p>\n<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\" data-start=\"2921\" data-end=\"2982\"><strong data-start=\"2929\" data-end=\"2982\">\u2192Google Search Console ve Analytics G\u00fcncellemeleri<\/strong><\/h4>\n<ul style=\"text-align: justify;\" data-start=\"2983\" data-end=\"3193\">\n<li data-start=\"2983\" data-end=\"3038\">\n<p data-start=\"2985\" data-end=\"3038\">Yeni alan ad\u0131n\u0131z\u0131 <strong data-start=\"3003\" data-end=\"3038\">Google Search Console\u2019a ekleyin<\/strong><\/p>\n<\/li>\n<li data-start=\"3039\" data-end=\"3116\">\n<p data-start=\"3041\" data-end=\"3116\">Eski domain i\u00e7in alan ad\u0131 de\u011fi\u015fikli\u011fi (Change of Address) talebinde bulunun<\/p>\n<\/li>\n<li data-start=\"3117\" data-end=\"3193\">\n<p data-start=\"3119\" data-end=\"3193\">Google Analytics ve di\u011fer analiz ara\u00e7lar\u0131nda domain g\u00fcncellemelerini yap\u0131n<\/p>\n<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\" data-start=\"3195\" data-end=\"3253\"><strong data-start=\"3203\" data-end=\"3253\">\u2192D\u0131\u015f Ba\u011flant\u0131lar ve Sosyal Medya G\u00fcncellemeleri<\/strong><\/h4>\n<ul style=\"text-align: justify;\" data-start=\"3254\" data-end=\"3447\">\n<li data-start=\"3254\" data-end=\"3330\">\n<p data-start=\"3256\" data-end=\"3330\">T\u00fcm sosyal medya profillerinizdeki ba\u011flant\u0131lar\u0131 yeni uzant\u0131 ile de\u011fi\u015ftirin<\/p>\n<\/li>\n<li data-start=\"3331\" data-end=\"3447\">\n<p data-start=\"3333\" data-end=\"3447\">E\u011fer ba\u015fka sitelerden ald\u0131\u011f\u0131n\u0131z backlink&#8217;ler varsa, site sahipleriyle ileti\u015fime ge\u00e7ip link g\u00fcncellemesi talep edin<\/p>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\" data-start=\"3454\" data-end=\"3498\"><strong>SEO A\u00e7\u0131s\u0131ndan Dikkat Edilmesi Gerekenler<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"3500\" data-end=\"3675\"><strong data-start=\"3500\" data-end=\"3533\">Alan ad\u0131 uzant\u0131s\u0131 de\u011fi\u015fikli\u011fi<\/strong>, do\u011fru yap\u0131lmazsa SEO performans\u0131n\u0131za ciddi zarar verebilir. Ancak a\u015fa\u011f\u0131daki maddelere dikkat ederseniz, bu etkiyi minimuma indirebilirsiniz:<\/p>\n<ul style=\"text-align: justify;\" data-start=\"3677\" data-end=\"3910\">\n<li data-start=\"3677\" data-end=\"3723\">\n<p data-start=\"3679\" data-end=\"3723\"><strong data-start=\"3679\" data-end=\"3702\">301 y\u00f6nlendirmeleri<\/strong> eksiksiz yap\u0131lmal\u0131<\/p>\n<\/li>\n<li data-start=\"3724\" data-end=\"3777\">\n<p data-start=\"3726\" data-end=\"3777\">Eski domain Google Search Console&#8217;da do\u011frulanmal\u0131<\/p>\n<\/li>\n<li data-start=\"3778\" data-end=\"3825\">\n<p data-start=\"3780\" data-end=\"3825\">Yeni domainin sitemap\u2019\u0131 tekrar g\u00f6nderilmeli<\/p>\n<\/li>\n<li data-start=\"3826\" data-end=\"3862\">\n<p data-start=\"3828\" data-end=\"3862\">Robots.txt dosyas\u0131 g\u00fcncellenmeli<\/p>\n<\/li>\n<li data-start=\"3863\" data-end=\"3910\">\n<p data-start=\"3865\" data-end=\"3910\">T\u00fcm URL yap\u0131lar\u0131 birebir korunmal\u0131 (m\u00fcmk\u00fcnse)<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" data-start=\"3912\" data-end=\"4010\">Bu s\u00fcreci dikkatli \u015fekilde y\u00fcr\u00fctmek, <strong data-start=\"3949\" data-end=\"3990\">arama motoru s\u0131ralamalar\u0131n\u0131z\u0131 korumak<\/strong> i\u00e7in \u00e7ok \u00f6nemlidir.<\/p>\n<h3 style=\"text-align: justify;\" data-start=\"4017\" data-end=\"4071\"><strong>Hangi Durumlarda Alan Ad\u0131 Uzant\u0131s\u0131 De\u011fi\u015ftirilmeli?<\/strong><\/h3>\n<ul style=\"text-align: justify;\" data-start=\"4073\" data-end=\"4346\">\n<li data-start=\"4073\" data-end=\"4113\">\n<p data-start=\"4075\" data-end=\"4113\">Marka yeniden yap\u0131lanmas\u0131 yap\u0131lm\u0131\u015fsa<\/p>\n<\/li>\n<li data-start=\"4114\" data-end=\"4176\">\n<p data-start=\"4116\" data-end=\"4176\">Daha profesyonel veya g\u00fcvenilir bir g\u00f6r\u00fcn\u00fcm hedefleniyorsa<\/p>\n<\/li>\n<li data-start=\"4177\" data-end=\"4222\">\n<p data-start=\"4179\" data-end=\"4222\">Uluslararas\u0131 pazarlara a\u00e7\u0131lma plan\u0131 varsa<\/p>\n<\/li>\n<li data-start=\"4223\" data-end=\"4289\">\n<p data-start=\"4225\" data-end=\"4289\">Yerel uzant\u0131dan global uzant\u0131ya (veya tersi) ge\u00e7i\u015f yap\u0131lacaksa<\/p>\n<\/li>\n<li data-start=\"4290\" data-end=\"4346\">\n<p data-start=\"4292\" data-end=\"4346\">SEO a\u00e7\u0131s\u0131ndan daha g\u00fc\u00e7l\u00fc bir domain uzant\u0131s\u0131 al\u0131nm\u0131\u015fsa<\/p>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\" data-start=\"4353\" data-end=\"4381\"><strong>Dezavantajlar ve Riskler<\/strong><\/h3>\n<ul style=\"text-align: justify;\" data-start=\"4383\" data-end=\"4574\">\n<li data-start=\"4383\" data-end=\"4432\">\n<p data-start=\"4385\" data-end=\"4432\">Mevcut s\u0131ralamalar k\u0131sa s\u00fcreli dalgalanabilir<\/p>\n<\/li>\n<li data-start=\"4433\" data-end=\"4483\">\n<p data-start=\"4435\" data-end=\"4483\">Marka bilinirli\u011fi ge\u00e7ici olarak zay\u0131flayabilir<\/p>\n<\/li>\n<li data-start=\"4484\" data-end=\"4520\">\n<p data-start=\"4486\" data-end=\"4520\">Baz\u0131 backlink\u2019ler kaybedilebilir<\/p>\n<\/li>\n<li data-start=\"4521\" data-end=\"4574\">\n<p data-start=\"4523\" data-end=\"4574\">Ziyaret\u00e7ilerin yeni domaine al\u0131\u015fmas\u0131 zaman alabilir<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" data-start=\"4576\" data-end=\"4716\">Bu nedenle, <strong data-start=\"4588\" data-end=\"4621\">alan ad\u0131 uzant\u0131s\u0131 de\u011fi\u015fikli\u011fi<\/strong> yap\u0131l\u0131rken mutlaka detayl\u0131 bir planlama yap\u0131lmal\u0131 ve SEO dan\u0131\u015fmanl\u0131\u011f\u0131 al\u0131nmas\u0131 d\u00fc\u015f\u00fcn\u00fclmelidir.<\/p>\n<h3 style=\"text-align: justify;\" data-start=\"4723\" data-end=\"4769\"><strong>De\u011fi\u015fim Risklidir ama Y\u00f6netilebilir<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"4771\" data-end=\"5074\"><strong data-start=\"4771\" data-end=\"4806\">Alan ad\u0131 uzant\u0131s\u0131n\u0131 de\u011fi\u015ftirmek<\/strong>, do\u011fru yap\u0131ld\u0131\u011f\u0131nda marka imaj\u0131n\u0131z\u0131 g\u00fc\u00e7lendirebilir ve SEO potansiyelinizi art\u0131rabilir. Ancak bu i\u015flem, teknik bilgi ve dikkat gerektirir. Do\u011fru y\u00f6nlendirmeler ve ileti\u015fim stratejileriyle, kullan\u0131c\u0131 deneyimi zarar g\u00f6rmeden ge\u00e7i\u015f s\u00fcreci ba\u015far\u0131l\u0131 \u015fekilde y\u00f6netilebilir.<\/p>\n<p style=\"text-align: justify;\" data-start=\"5076\" data-end=\"5213\">Unutmay\u0131n, her <a href=\"https:\/\/sh.com.tr\/checkdomain\/domain\">domain<\/a> bir dijital kimliktir. Bu kimli\u011fin profesyonel ve g\u00fcvenilir g\u00f6r\u00fcnmesi, dijital ba\u015far\u0131n\u0131n temel ta\u015flar\u0131ndan biridir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir web sitesinin adresi sadece ad\u0131yla de\u011fil, alan ad\u0131 uzant\u0131s\u0131 ile de marka alg\u0131s\u0131n\u0131 ve g\u00fcvenilirli\u011fini do\u011frudan etkiler. Zamanla i\u015fletmenizin ihtiya\u00e7lar\u0131 de\u011fi\u015febilir, daha profesyonel ya da sekt\u00f6re \u00f6zel bir g\u00f6r\u00fcn\u00fcm kazanmak isteyebilirsiniz. Bu gibi durumlarda alan ad\u0131 uzant\u0131s\u0131n\u0131 de\u011fi\u015ftirme g\u00fcndeme gelir. Ancak bu de\u011fi\u015fiklik, dikkatli ve bilin\u00e7li \u015fekilde yap\u0131lmal\u0131d\u0131r. Bu yaz\u0131da, alan ad\u0131 uzant\u0131s\u0131 nas\u0131l [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":16979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[604,1908,1304],"class_list":["post-16978","post","type-post","status-publish","format-standard","has-post-thumbnail","category-alan-adi","tag-alan-adi-uzantisi","tag-alan-adi-uzantisi-nasil-degistirilir","tag-domain-transferi"],"_links":{"self":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts\/16978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=16978"}],"version-history":[{"count":0,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts\/16978\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/media\/16979"}],"wp:attachment":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=16978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=16978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=16978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}