{"id":17032,"date":"2025-07-21T14:35:32","date_gmt":"2025-07-21T11:35:32","guid":{"rendered":"https:\/\/blog.sh.com.tr\/?p=17032"},"modified":"2025-07-07T15:20:06","modified_gmt":"2025-07-07T12:20:06","slug":"landing-page-nedir-basarili-bir-acilis-sayfasi-nasil-olmali","status":"publish","type":"post","link":"https:\/\/sh.com.tr\/blog\/landing-page-nedir-basarili-bir-acilis-sayfasi-nasil-olmali\/","title":{"rendered":"Landing Page Nedir? Ba\u015far\u0131l\u0131 Bir A\u00e7\u0131l\u0131\u015f Sayfas\u0131 Nas\u0131l Olmal\u0131?"},"content":{"rendered":"

Dijital pazarlaman\u0131n temel yap\u0131 ta\u015flar\u0131ndan biri olan landing page<\/strong>, yani a\u00e7\u0131l\u0131\u015f sayfas\u0131<\/strong>, ziyaret\u00e7ileri belirli bir hedefe y\u00f6nlendirmek i\u00e7in tasarlanm\u0131\u015f \u00f6zel sayfalard\u0131r. Bir \u00fcr\u00fcn sat\u0131\u015f\u0131, form doldurma, e-posta aboneli\u011fi veya kampanya tan\u0131t\u0131m\u0131 gibi d\u00f6n\u00fc\u015f\u00fcm hedefleri i\u00e7in haz\u0131rlan\u0131r. Ancak her a\u00e7\u0131l\u0131\u015f sayfas\u0131 ba\u015far\u0131l\u0131 olmaz. Etkili bir landing page tasar\u0131m\u0131<\/strong>, stratejik planlama ve kullan\u0131c\u0131 deneyimi odakl\u0131 yakla\u015f\u0131m gerektirir.<\/p>\n

Landing Page Nedir?<\/strong><\/h3>\n

Landing page<\/strong>, bir kullan\u0131c\u0131n\u0131n dijital reklam, sosyal medya payla\u015f\u0131m\u0131, e-posta kampanyas\u0131 ya da Google arama sonucu \u00fczerinden geldi\u011fi ilk sayfad\u0131r. Bu sayfa genellikle genel site men\u00fcs\u00fcnden izole edilir, \u00e7\u00fcnk\u00fc dikkat da\u011f\u0131tan unsurlar minimumda tutulur. Temel ama\u00e7, kullan\u0131c\u0131y\u0131 tek bir aksiyona y\u00f6nlendirmek<\/strong> ve d\u00f6n\u00fc\u015f\u00fcm elde etmektir.<\/p>\n

A\u00e7\u0131l\u0131\u015f Sayfas\u0131 ile Web Sitesi Aras\u0131ndaki Fark Nedir?<\/strong><\/h3>\n

Bir web sitesi<\/strong>, genel bilgi sunar ve bir\u00e7ok sayfadan olu\u015fur: anasayfa, hakk\u0131m\u0131zda, blog, hizmetler vb. Ancak bir a\u00e7\u0131l\u0131\u015f sayfas\u0131<\/strong>, tek bir kampanya ya da mesaj \u00fczerine odaklan\u0131r. \u00d6rne\u011fin:<\/p>\n

    \n
  • \n

    Bir webinar tan\u0131t\u0131m\u0131<\/p>\n<\/li>\n

  • \n

    Yeni \u00e7\u0131kan \u00fcr\u00fcn i\u00e7in \u00f6n sipari\u015f<\/p>\n<\/li>\n

  • \n

    \u00dccretsiz deneme teklifi<\/p>\n<\/li>\n

  • \n

    E-kitap indirme<\/p>\n<\/li>\n<\/ul>\n

    Landing page optimizasyonu<\/strong>, d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131rmak i\u00e7in s\u00fcrekli test ve iyile\u015ftirme gerektirir.<\/p>\n

    Ba\u015far\u0131l\u0131 Bir Landing Page Nas\u0131l Olmal\u0131?<\/strong><\/h3>\n

    \ud83c\udfaf 1. Net ve Hedefe Y\u00f6nelik Ba\u015fl\u0131k<\/strong><\/h4>\n

    Ziyaret\u00e7i sayfaya geldi\u011fi anda neyle kar\u015f\u0131la\u015faca\u011f\u0131n\u0131 anlamal\u0131d\u0131r. Ba\u015fl\u0131k<\/strong>, dikkat \u00e7ekici ve mesaj\u0131 do\u011frudan iletmelidir.
    \u00d6rnek: “\u0130lk Ay \u00dccretsiz Deneyin \u2013 G\u00fc\u00e7l\u00fc VDS Sunuculara Hemen Ba\u015flay\u0131n!”<\/em><\/p>\n

    \ud83d\udcdd 2. Destekleyici A\u00e7\u0131klamalar<\/strong><\/h4>\n

    Ba\u015fl\u0131kla uyumlu, k\u0131sa ve a\u00e7\u0131klay\u0131c\u0131 bir paragraf, kullan\u0131c\u0131ya de\u011fer teklifinizi<\/strong> net bi\u00e7imde sunmal\u0131d\u0131r.<\/p>\n

    \ud83d\udcf7 3. G\u00f6rsel veya Video Deste\u011fi<\/strong><\/h4>\n

    Karma\u015f\u0131k metinler yerine, sade bir g\u00f6rsel veya k\u0131sa bir video kullanmak etkile\u015fimi art\u0131r\u0131r. \u00d6zellikle \u00fcr\u00fcn tan\u0131t\u0131m\u0131 yap\u0131yorsan\u0131z, bir demo videosu kullan\u0131c\u0131y\u0131 ikna edebilir.<\/p>\n

    \ud83e\uddf2 4. G\u00fc\u00e7l\u00fc \u00c7a\u011fr\u0131 (Call to Action – CTA)<\/strong><\/h4>\n

    CTA butonu<\/strong>, sayfan\u0131n en \u00f6nemli \u00f6\u011fesidir. \u201c\u015eimdi Ba\u015fla\u201d, \u201c\u00dccretsiz \u0130ndir\u201d, \u201cKaydol\u201d gibi a\u00e7\u0131k, harekete ge\u00e7irici ve k\u0131sa ifadeler tercih edilmelidir.<\/p>\n

    \u2705 5. G\u00fcven Unsurlar\u0131<\/strong><\/h4>\n

    Ziyaret\u00e7inin teredd\u00fctlerini azaltmak i\u00e7in a\u015fa\u011f\u0131dakiler mutlaka eklenmeli:<\/p>\n

      \n
    • \n

      Kullan\u0131c\u0131 yorumlar\u0131<\/p>\n<\/li>\n

    • \n

      M\u00fc\u015fteri logosu veya i\u015f ortaklar\u0131<\/p>\n<\/li>\n

    • \n

      SSL g\u00fcvenli\u011fi ifadesi<\/p>\n<\/li>\n

    • \n

      \u0130ade garantisi gibi taahh\u00fctler<\/p>\n<\/li>\n<\/ul>\n

      \ud83d\udcf1 6. Mobil Uyumluluk<\/strong><\/h4>\n

      Kullan\u0131c\u0131lar\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc mobil cihazlardan geldi\u011fi i\u00e7in, responsive a\u00e7\u0131l\u0131\u015f sayfas\u0131 tasar\u0131m\u0131<\/strong> zorunludur. Sayfa h\u0131z\u0131 da burada b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r.<\/p>\n

      \ud83d\udd01 7. A\/B Testi ile S\u00fcrekli Geli\u015ftirme<\/strong><\/h4>\n

      Ba\u015far\u0131l\u0131 bir landing page, tek seferlik haz\u0131rlanmaz. Buton rengi<\/strong>, ba\u015fl\u0131k metni<\/strong>, g\u00f6rsel se\u00e7imi<\/strong> gibi unsurlar test edilerek optimize edilmelidir.<\/p>\n

      Hangi T\u00fcr Kampanyalarda Kullan\u0131l\u0131r?<\/strong><\/h3>\n
        \n
      • \n

        Google Ads kampanyalar\u0131<\/strong><\/p>\n<\/li>\n

      • \n

        Sosyal medya reklamlar\u0131 (Instagram, LinkedIn, Facebook)<\/strong><\/p>\n<\/li>\n

      • \n

        E-posta pazarlama kampanyalar\u0131<\/strong><\/p>\n<\/li>\n

      • \n

        Affiliate (sat\u0131\u015f ortakl\u0131\u011f\u0131) projeleri<\/strong><\/p>\n<\/li>\n

      • \n

        SEO odakl\u0131 sat\u0131\u015f sayfalar\u0131<\/strong><\/p>\n<\/li>\n<\/ul>\n

        \u00d6rne\u011fin: \u201cAyl\u0131k $6\u2019dan ba\u015flayan bulut sunucu kampanyas\u0131\u201d gibi bir teklif, \u00f6zel haz\u0131rlanm\u0131\u015f bir landing page ile daha fazla d\u00f6n\u00fc\u015f\u00fcm<\/strong> getirebilir.<\/p>\n

        S\u0131k Yap\u0131lan Hatalar Nelerdir?<\/strong><\/h3>\n
          \n
        • \n

          \u00c7ok fazla bilgi vererek kafa kar\u0131\u015ft\u0131rmak<\/p>\n<\/li>\n

        • \n

          CTA\u2019n\u0131n sayfada kaybolmas\u0131<\/p>\n<\/li>\n

        • \n

          Ana men\u00fc ya da d\u0131\u015f linklerle kullan\u0131c\u0131y\u0131 da\u011f\u0131tmak<\/p>\n<\/li>\n

        • \n

          Hedef kitleye uygun olmayan g\u00f6rsel ya da dil kullan\u0131m\u0131<\/p>\n<\/li>\n

        • \n

          Sayfan\u0131n yava\u015f y\u00fcklenmesi<\/p>\n<\/li>\n<\/ul>\n

          Bu hatalar, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 d\u00fc\u015f\u00fcr\u00fcr<\/strong> ve reklam b\u00fct\u00e7enizin bo\u015fa gitmesine neden olur.<\/p>\n

          Landing Page ile Reklam Harcamalar\u0131n\u0131z\u0131 De\u011ferlendirin<\/strong><\/h4>\n

          E\u011fer reklam veriyorsan\u0131z ama sonu\u00e7 alam\u0131yorsan\u0131z, ilk bakman\u0131z gereken yer landing page performans\u0131n\u0131z<\/strong> olmal\u0131d\u0131r. \u00c7\u00fcnk\u00fc iyi haz\u0131rlanm\u0131\u015f bir a\u00e7\u0131l\u0131\u015f sayfas\u0131, t\u0131klamalar\u0131 d\u00f6n\u00fc\u015f\u00fcme<\/strong>, yani m\u00fc\u015fteriye, \u00fcyeye, sat\u0131\u015fa<\/strong> d\u00f6n\u00fc\u015ft\u00fcr\u00fcr.<\/p>\n

          Hedefe ula\u015fan bir kullan\u0131c\u0131 yolculu\u011fu i\u00e7in; sade, h\u0131zl\u0131, ikna edici ve odaklanm\u0131\u015f bir landing page tasar\u0131m\u0131<\/strong> her zaman kazand\u0131r\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

          Dijital pazarlaman\u0131n temel yap\u0131 ta\u015flar\u0131ndan biri olan landing page, yani a\u00e7\u0131l\u0131\u015f sayfas\u0131, ziyaret\u00e7ileri belirli bir hedefe y\u00f6nlendirmek i\u00e7in tasarlanm\u0131\u015f \u00f6zel sayfalard\u0131r. Bir \u00fcr\u00fcn sat\u0131\u015f\u0131, form doldurma, e-posta aboneli\u011fi veya kampanya tan\u0131t\u0131m\u0131 gibi d\u00f6n\u00fc\u015f\u00fcm hedefleri i\u00e7in haz\u0131rlan\u0131r. Ancak her a\u00e7\u0131l\u0131\u015f sayfas\u0131 ba\u015far\u0131l\u0131 olmaz. Etkili bir landing page tasar\u0131m\u0131, stratejik planlama ve kullan\u0131c\u0131 deneyimi odakl\u0131 yakla\u015f\u0131m gerektirir. […]<\/p>\n","protected":false},"author":7,"featured_media":17033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,3],"tags":[1948,1947,1946],"class_list":["post-17032","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dijital-donusum","category-dijital-pazarlama","tag-donusum-orani-artirma","tag-landing-page-nedir","tag-landing-page-optimizasyonu"],"_links":{"self":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts\/17032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=17032"}],"version-history":[{"count":0,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts\/17032\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/media\/17033"}],"wp:attachment":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=17032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=17032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=17032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}