{"id":17069,"date":"2025-10-18T08:30:55","date_gmt":"2025-10-18T05:30:55","guid":{"rendered":"https:\/\/blog.sh.com.tr\/?p=17069"},"modified":"2025-10-06T15:06:23","modified_gmt":"2025-10-06T12:06:23","slug":"seo-ve-a-b-testi-hangisi-daha-iyi-donusum-saglar","status":"publish","type":"post","link":"https:\/\/sh.com.tr\/blog\/seo-ve-a-b-testi-hangisi-daha-iyi-donusum-saglar\/","title":{"rendered":"SEO ve A\/B Testi: Hangisi Daha \u0130yi D\u00f6n\u00fc\u015f\u00fcm Sa\u011flar?"},"content":{"rendered":"

Dijital pazarlama stratejileri aras\u0131nda \u00f6ne \u00e7\u0131kan iki kavram olan SEO (Arama Motoru Optimizasyonu)<\/strong> ve A\/B testi<\/strong>, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rma hedefiyle s\u0131k\u00e7a kar\u015f\u0131 kar\u015f\u0131ya gelir. Her ikisi de farkl\u0131 a\u00e7\u0131lardan kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131 etkilemeye<\/strong> ve sat\u0131\u015flar\u0131 ya da etkile\u015fimleri art\u0131rmaya y\u00f6nelik stratejiler sunar. Ancak \u00e7o\u011fu i\u015fletme ve i\u00e7erik y\u00f6neticisi, s\u0131n\u0131rl\u0131 kaynaklar\u0131n\u0131 hangisine a\u011f\u0131rl\u0131kl\u0131 olarak ay\u0131rmas\u0131 gerekti\u011fi konusunda karars\u0131z kalabilir.<\/p>\n

Bu yaz\u0131da, SEO<\/strong> ve A\/B testi<\/strong> stratejilerinin d\u00f6n\u00fc\u015f\u00fcm \u00fczerindeki etkilerini detayl\u0131 \u015fekilde ele alaca\u011f\u0131z. Hangi durumlarda hangisi daha avantajl\u0131d\u0131r, birlikte nas\u0131l \u00e7al\u0131\u015fabilirler ve yat\u0131r\u0131m \u00f6nceli\u011fi neye g\u00f6re belirlenmelidir, t\u00fcm detaylar burada.<\/p>\n

SEO Nedir ve D\u00f6n\u00fc\u015f\u00fcme Nas\u0131l Katk\u0131 Sa\u011flar?<\/strong><\/h3>\n

SEO<\/strong>, bir web sitesinin arama motorlar\u0131nda organik olarak \u00fcst s\u0131ralarda yer almas\u0131<\/strong> i\u00e7in yap\u0131lan optimizasyon \u00e7al\u0131\u015fmalar\u0131n\u0131 kapsar. Ba\u015fl\u0131ca hedefi, daha fazla trafik<\/strong> \u00e7ekmek ve hedef kitleyle bulu\u015fma \u015fans\u0131n\u0131 art\u0131rmakt\u0131r.<\/strong><\/p>\n

SEO\u2019nun D\u00f6n\u00fc\u015f\u00fcme Etkileri:<\/strong><\/h4>\n
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    Organik trafik art\u0131r\u0131m\u0131<\/strong>, potansiyel m\u00fc\u015fteri say\u0131s\u0131n\u0131 y\u00fckseltir.<\/p>\n<\/li>\n

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    Hedef anahtar kelimelere<\/strong> g\u00f6re i\u00e7erik \u00fcretimi, do\u011fru ziyaret\u00e7iyi \u00e7eker.<\/p>\n<\/li>\n

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    Mobil uyum, sayfa h\u0131z\u0131, kullan\u0131c\u0131 deneyimi<\/strong> gibi teknik unsurlar sayesinde site i\u00e7inde kalma s\u00fcresi uzar.<\/p>\n<\/li>\n

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    G\u00fcven veren i\u00e7erik yap\u0131s\u0131<\/strong>, d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 dolayl\u0131 olarak art\u0131r\u0131r.<\/p>\n<\/li>\n<\/ul>\n

    K\u0131sacas\u0131, SEO<\/strong> bir nevi trafi\u011fi y\u00f6nlendirme motorudur. Do\u011fru uyguland\u0131\u011f\u0131nda uzun vadeli ve s\u00fcrd\u00fcr\u00fclebilir<\/strong> d\u00f6n\u00fc\u015f\u00fcm katk\u0131s\u0131 sa\u011flar.<\/p>\n

    A\/B Testi Nedir ve D\u00f6n\u00fc\u015f\u00fcm \u00dczerindeki Rol\u00fc Nedir?<\/strong><\/h3>\n

    A\/B testi<\/strong>, bir sayfan\u0131n iki farkl\u0131 versiyonunu kar\u015f\u0131la\u015ft\u0131rarak, hangi versiyonun daha iyi performans g\u00f6sterdi\u011fini<\/strong> test etme s\u00fcrecidir. Genellikle;<\/p>\n

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      Buton rengi<\/strong><\/p>\n<\/li>\n

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      Ba\u015fl\u0131k metni<\/strong><\/p>\n<\/li>\n

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      CTA yerle\u015fimi<\/strong><\/p>\n<\/li>\n

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      Form alanlar\u0131<\/strong><\/p>\n<\/li>\n

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      G\u00f6rsel kullan\u0131m\u0131<\/strong><\/p>\n<\/li>\n<\/ul>\n

      gibi sayfa \u00f6\u011feleri \u00fczerinde yap\u0131l\u0131r. Ama\u00e7, kullan\u0131c\u0131 deneyimini ve t\u0131klanma oran\u0131n\u0131 \u00f6l\u00e7\u00fcmleyerek d\u00f6n\u00fc\u015f\u00fcm\u00fc optimize etmektir.<\/strong><\/p>\n

      A\/B Testinin D\u00f6n\u00fc\u015f\u00fcme Etkileri:<\/strong><\/h4>\n
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        Sayfa d\u00fczeyinde do\u011frudan d\u00f6n\u00fc\u015f\u00fcm art\u0131\u015f\u0131 sa\u011flar.<\/strong><\/p>\n<\/li>\n

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        Hangi tasar\u0131m\u0131n veya i\u00e7eri\u011fin daha etkili oldu\u011funu<\/strong> objektif verilerle ortaya koyar.<\/p>\n<\/li>\n

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        Kampanya sayfalar\u0131<\/strong>, e-posta a\u00e7\u0131l\u0131\u015flar\u0131<\/strong>, sat\u0131n alma ad\u0131mlar\u0131<\/strong> gibi mikro hedeflerde maksimum fayda sa\u011flar.<\/p>\n<\/li>\n

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        Ziyaret\u00e7iyi daha iyi y\u00f6nlendirerek al\u0131\u015fveri\u015f ya da form doldurma oran\u0131n\u0131 art\u0131r\u0131r.<\/strong><\/p>\n<\/li>\n<\/ul>\n

        SEO ve A\/B Testi Birlikte Kullan\u0131l\u0131r m\u0131?<\/strong><\/h3>\n

        Kesinlikle evet. Bu iki strateji birbirini tamamlayabilir.<\/p>\n

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          SEO ile kullan\u0131c\u0131y\u0131 siteye \u00e7ekersiniz<\/strong>,<\/p>\n<\/li>\n

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          A\/B testi ile o kullan\u0131c\u0131y\u0131 harekete ge\u00e7irirsiniz.<\/strong><\/p>\n<\/li>\n<\/ul>\n

          \u00d6rne\u011fin; SEO ile 10.000 ki\u015fi sayfan\u0131za geldi\u011finde A\/B testleri sayesinde bu ki\u015filerin %1 yerine %3\u2019\u00fc d\u00f6n\u00fc\u015f\u00fcm sa\u011flayabilir. Bu, ayn\u0131 trafikle 3 kat daha fazla sonu\u00e7 elde etmek<\/strong> demektir.<\/p>\n

          SEO mu A\/B Testi mi? Hangisi \u00d6ncelikli Olmal\u0131?<\/strong><\/h3>\n

          Bu sorunun yan\u0131t\u0131, i\u015fletmenin mevcut durumu ve hedeflerine ba\u011fl\u0131d\u0131r.<\/p>\n

          SEO \u00f6ncelikli olmal\u0131ysa:<\/h4>\n
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            Web sitenizin trafi\u011fi \u00e7ok d\u00fc\u015f\u00fckse<\/p>\n<\/li>\n

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            Siteniz yeni a\u00e7\u0131lm\u0131\u015fsa<\/p>\n<\/li>\n

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            Hedef anahtar kelimelerde g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz yoksa<\/p>\n<\/li>\n

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            Uzun vadeli yat\u0131r\u0131m yap\u0131yorsan\u0131z<\/p>\n<\/li>\n<\/ul>\n

            A\/B testi \u00f6ncelikli olmal\u0131ysa:<\/strong><\/h4>\n
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              Sitenize zaten ciddi oranda trafik geliyorsa<\/p>\n<\/li>\n

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              Trafi\u011finiz var ama sat\u0131\u015flar d\u00fc\u015f\u00fckse<\/p>\n<\/li>\n

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              \u00dcr\u00fcn sayfalar\u0131, kampanya sayfalar\u0131 gibi \u00f6zel alanlar test edilmek isteniyorsa<\/p>\n<\/li>\n

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              H\u0131zl\u0131 d\u00f6n\u00fc\u015f\u00fcm art\u0131\u015f\u0131 hedefleniyorsa<\/p>\n<\/li>\n<\/ul>\n

              D\u00f6n\u00fc\u015f\u00fcm Stratejinizde Nas\u0131l Bir Yol Haritas\u0131 Olmal\u0131?<\/strong><\/h3>\n

              \u2192\u00d6nce SEO ile hedef kitlenizi siteye \u00e7ekin.<\/strong><\/p>\n

              \u2192<\/strong>Ard\u0131ndan en \u00e7ok trafik alan sayfalarda A\/B testlerine ba\u015flay\u0131n.<\/strong><\/p>\n

              \u2192<\/strong>Kazanan versiyonlar\u0131 uygulayarak d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 optimize edin.<\/strong><\/p>\n

              \u2192<\/strong>T\u00fcm bu s\u00fcreci \u00f6l\u00e7\u00fcmleyerek yeni SEO i\u00e7erikleri ve test senaryolar\u0131 \u00fcretin.<\/p>\n

              \u2192Veri odakl\u0131 kararlarla yat\u0131r\u0131m geri d\u00f6n\u00fc\u015f\u00fcn\u00fc (ROI) y\u00fckseltin.<\/strong><\/p>\n

              SEO<\/strong>, uzun vadede sizi g\u00f6r\u00fcn\u00fcr k\u0131lar, A\/B testi<\/strong> ise bu g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc etkili \u015fekilde de\u011ferlendirmenizi sa\u011flar. \u0130yi bir dijital pazarlama stratejisi, her ikisini de bir arada kullanarak \u00e7al\u0131\u015f\u0131r. \u00c7\u00fcnk\u00fc trafi\u011fi art\u0131rmak kadar, o trafi\u011fi anlaml\u0131 bir harekete d\u00f6n\u00fc\u015ft\u00fcrmek de \u00f6nemlidir.<\/strong><\/p>\n

              E\u011fer h\u00e2lihaz\u0131rda SEO \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fct\u00fcyorsan\u0131z, art\u0131k A\/B testlerini devreye sokarak d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131 katlayabilirsiniz.<\/strong>
              Ya da sitenizde d\u00f6n\u00fc\u015f\u00fcm oran\u0131 d\u00fc\u015f\u00fckse, trafik seviyenize g\u00f6re bu iki y\u00f6ntemi kombine etmenin zaman\u0131 gelmi\u015f olabilir.<\/p>\n","protected":false},"excerpt":{"rendered":"

              Dijital pazarlama stratejileri aras\u0131nda \u00f6ne \u00e7\u0131kan iki kavram olan SEO (Arama Motoru Optimizasyonu) ve A\/B testi, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rma hedefiyle s\u0131k\u00e7a kar\u015f\u0131 kar\u015f\u0131ya gelir. Her ikisi de farkl\u0131 a\u00e7\u0131lardan kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131 etkilemeye ve sat\u0131\u015flar\u0131 ya da etkile\u015fimleri art\u0131rmaya y\u00f6nelik stratejiler sunar. Ancak \u00e7o\u011fu i\u015fletme ve i\u00e7erik y\u00f6neticisi, s\u0131n\u0131rl\u0131 kaynaklar\u0131n\u0131 hangisine a\u011f\u0131rl\u0131kl\u0131 olarak ay\u0131rmas\u0131 gerekti\u011fi konusunda […]<\/p>\n","protected":false},"author":7,"featured_media":17070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1969,1970,1971,1968],"class_list":["post-17069","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo","tag-a-b-testinin-faydalari","tag-kullanici-deneyimi-testleri","tag-landing-page-a-b-testi","tag-seo-donusum-orani"],"_links":{"self":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts\/17069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=17069"}],"version-history":[{"count":0,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts\/17069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/media\/17070"}],"wp:attachment":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=17069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=17069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=17069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}