{"id":17110,"date":"2025-11-11T08:30:23","date_gmt":"2025-11-11T05:30:23","guid":{"rendered":"https:\/\/blog.sh.com.tr\/?p=17110"},"modified":"2025-10-06T17:10:15","modified_gmt":"2025-10-06T14:10:15","slug":"alan-adi-seciminde-yapilan-7-yaygin-hata-ve-cozumleri","status":"publish","type":"post","link":"https:\/\/sh.com.tr\/blog\/alan-adi-seciminde-yapilan-7-yaygin-hata-ve-cozumleri\/","title":{"rendered":"Alan Ad\u0131 Se\u00e7iminde Yap\u0131lan 7 Yayg\u0131n Hata ve \u00c7\u00f6z\u00fcmleri"},"content":{"rendered":"<p style=\"text-align: justify;\" data-start=\"266\" data-end=\"625\">Bir <strong data-start=\"270\" data-end=\"291\">alan ad\u0131 (domain)<\/strong> bazen bir markan\u0131n kaderini belirler. K\u0131sa, ak\u0131lda kal\u0131c\u0131 ve g\u00fcven veren bir <a href=\"https:\/\/sh.com.tr\/checkdomain\/domain\"><strong data-start=\"369\" data-end=\"379\">domain<\/strong><\/a>; reklam maliyetini d\u00fc\u015f\u00fcr\u00fcr, <strong data-start=\"408\" data-end=\"415\">SEO<\/strong> t\u0131klanma oran\u0131n\u0131 art\u0131r\u0131r ve kullan\u0131c\u0131lar\u0131n kolay hat\u0131rlamas\u0131n\u0131 sa\u011flar. Ama i\u015fin bir de \u201cnas\u0131l se\u00e7ilir\u201d taraf\u0131 var. A\u015fa\u011f\u0131da, en s\u0131k yap\u0131lan <strong data-start=\"555\" data-end=\"572\">7 yayg\u0131n hata<\/strong> ve her biri i\u00e7in <strong data-start=\"590\" data-end=\"613\">uygulanabilir \u00e7\u00f6z\u00fcm<\/strong> bulacaks\u0131n.<\/p>\n<h3 style=\"text-align: justify;\" data-start=\"627\" data-end=\"696\"><strong>Sadece \u201canahtar kelime doldurma\u201d odakl\u0131 se\u00e7im (EMD saplant\u0131s\u0131)<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"697\" data-end=\"957\"><strong data-start=\"697\" data-end=\"706\">Hata:<\/strong> \u201cTam e\u015fle\u015fen alan ad\u0131\u201d (Exact Match Domain) aray\u0131\u015f\u0131yla <strong data-start=\"762\" data-end=\"780\">anahtar kelime<\/strong> dizilerini art arda yazmak: <code data-start=\"809\" data-end=\"846\">en-ucuz-kahve-makinesi-sat\u0131n-al.com<\/code> gibi. Evet, <strong data-start=\"859\" data-end=\"866\">SEO<\/strong>\u2019da anlaml\u0131 bir ba\u011f kurabilir ama marka olamaz; g\u00fcven zay\u0131ft\u0131r ve kullan\u0131c\u0131 deneyimi d\u00fc\u015fer.<\/p>\n<p style=\"text-align: justify;\" data-start=\"959\" data-end=\"1202\"><strong data-start=\"959\" data-end=\"969\">\u00c7\u00f6z\u00fcm:<\/strong> <strong data-start=\"970\" data-end=\"988\">Markalanabilir<\/strong> ve <strong data-start=\"992\" data-end=\"1003\">anlaml\u0131<\/strong> bir isim bul. Gerekirse <strong data-start=\"1028\" data-end=\"1048\">anahtar kelimeyi<\/strong> <strong data-start=\"1049\" data-end=\"1062\">alt dizin<\/strong> veya <strong data-start=\"1068\" data-end=\"1077\">sayfa<\/strong> yap\u0131s\u0131yla kullan:<br data-start=\"1095\" data-end=\"1098\" \/><code data-start=\"1098\" data-end=\"1131\">markan.com\/robot-kahve-makinesi<\/code> gibi. K\u0131sa bir \u00e7ekirdek marka + i\u00e7erik mimarisi = uzun vadeli <strong data-start=\"1194\" data-end=\"1201\">SEO<\/strong>.<\/p>\n<h3 style=\"text-align: justify;\" data-start=\"1209\" data-end=\"1267\"><strong>\u00c7ok uzun, telaffuzu zor, tire ve rakam dolu isimler<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"1268\" data-end=\"1432\"><strong data-start=\"1268\" data-end=\"1277\">Hata:<\/strong> 20+ karakter, 2\u20133 <strong data-start=\"1296\" data-end=\"1308\">tire (-)<\/strong>, anlams\u0131z <strong data-start=\"1319\" data-end=\"1331\">rakamlar<\/strong>. Kullan\u0131c\u0131 \u201ctelefon testi\u201dni ge\u00e7emiyor: Ad\u0131n\u0131 y\u00fcksek sesle s\u00f6yl\u00fcyorsun, kar\u015f\u0131 taraf do\u011fru yazam\u0131yor.<\/p>\n<p style=\"text-align: justify;\" data-start=\"1434\" data-end=\"1446\"><strong data-start=\"1434\" data-end=\"1444\">\u00c7\u00f6z\u00fcm:<\/strong><\/p>\n<ul style=\"text-align: justify;\" data-start=\"1447\" data-end=\"1776\">\n<li data-start=\"1447\" data-end=\"1487\">\n<p data-start=\"1449\" data-end=\"1487\"><strong data-start=\"1449\" data-end=\"1466\">6\u201314 karakter<\/strong> aral\u0131\u011f\u0131n\u0131 hedefle.<\/p>\n<\/li>\n<li data-start=\"1488\" data-end=\"1550\">\n<p data-start=\"1490\" data-end=\"1550\"><strong data-start=\"1490\" data-end=\"1498\">Tire<\/strong> kullanma; mecbursan <strong data-start=\"1519\" data-end=\"1531\">tek tire<\/strong> ile s\u0131n\u0131rl\u0131 kal.<\/p>\n<\/li>\n<li data-start=\"1551\" data-end=\"1649\">\n<p data-start=\"1553\" data-end=\"1649\"><strong data-start=\"1553\" data-end=\"1562\">Rakam<\/strong> ve <strong data-start=\"1566\" data-end=\"1582\">k\u0131saltmalar\u0131<\/strong> (xtr, prf) m\u00fcmk\u00fcnse ka\u00e7\u0131n; ger\u00e7ekten marka mant\u0131\u011f\u0131 varsa kullan.<\/p>\n<\/li>\n<li data-start=\"1650\" data-end=\"1776\">\n<p data-start=\"1652\" data-end=\"1776\">\u201c<strong data-start=\"1653\" data-end=\"1670\">Telefon testi<\/strong>\u201d, \u201c<strong data-start=\"1674\" data-end=\"1693\">kartvizit testi<\/strong>\u201d ve \u201c<strong data-start=\"1699\" data-end=\"1721\">yanl\u0131\u015f yaz\u0131m testi<\/strong>\u201d yap: 5 ki\u015fiye s\u00f6yle, do\u011fru yaz\u0131p yazamad\u0131klar\u0131na bak.<\/p>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\" data-start=\"1783\" data-end=\"1829\"><strong>T\u00fcrk\u00e7e karakterler ve IDN tuzaklar\u0131<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"1830\" data-end=\"2015\"><strong data-start=\"1830\" data-end=\"1839\">Hata:<\/strong> <code data-start=\"1840\" data-end=\"1858\">\u015f, \u00e7, \u011f, \u0131, \u00f6, \u00fc<\/code> i\u00e7eren <strong data-start=\"1866\" data-end=\"1873\">IDN<\/strong> alan adlar\u0131 her platformda ayn\u0131 desteklenmiyor; <strong data-start=\"1922\" data-end=\"1933\">e\u2011posta<\/strong> ve eski sistemlerde sorun \u00e7\u0131kabilir. Ayr\u0131ca <code data-start=\"1978\" data-end=\"1983\">\u0131\/i<\/code> d\u00f6n\u00fc\u015f\u00fcm\u00fc b\u00fcy\u00fck karma\u015fa yarat\u0131r.<\/p>\n<p style=\"text-align: justify;\" data-start=\"2017\" data-end=\"2029\"><strong data-start=\"2017\" data-end=\"2027\">\u00c7\u00f6z\u00fcm:<\/strong><\/p>\n<ul style=\"text-align: justify;\" data-start=\"2030\" data-end=\"2299\">\n<li data-start=\"2030\" data-end=\"2126\">\n<p data-start=\"2032\" data-end=\"2126\">M\u00fcmk\u00fcnse <strong data-start=\"2041\" data-end=\"2050\">ASCII<\/strong> kar\u015f\u0131l\u0131\u011f\u0131n\u0131 kullan: <code data-start=\"2071\" data-end=\"2078\">\u015f \u2192 s<\/code>, <code data-start=\"2080\" data-end=\"2087\">\u00e7 \u2192 c<\/code>, <code data-start=\"2089\" data-end=\"2096\">\u011f \u2192 g<\/code>, <code data-start=\"2098\" data-end=\"2105\">\u0131 \u2192 i<\/code>, <code data-start=\"2107\" data-end=\"2114\">\u00f6 \u2192 o<\/code>, <code data-start=\"2116\" data-end=\"2123\">\u00fc \u2192 u<\/code>.<\/p>\n<\/li>\n<li data-start=\"2127\" data-end=\"2243\">\n<p data-start=\"2129\" data-end=\"2243\">Hedef kitlen global ise <strong data-start=\"2153\" data-end=\"2160\">IDN<\/strong> tercih etme; yerel marka isen bile ASCII versiyonu <strong data-start=\"2212\" data-end=\"2230\">koruyucu kay\u0131t<\/strong> olarak al.<\/p>\n<\/li>\n<li data-start=\"2244\" data-end=\"2299\">\n<p data-start=\"2246\" data-end=\"2299\">Kar\u0131\u015fabilecek \u00e7iftleri test et: <code data-start=\"2278\" data-end=\"2283\">o\/0<\/code>, <code data-start=\"2285\" data-end=\"2290\">l\/1<\/code>, <code data-start=\"2292\" data-end=\"2298\">rn\/m<\/code>.<\/p>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\" data-start=\"2306\" data-end=\"2352\"><strong>Marka ve hukuki ara\u015ft\u0131rmay\u0131 atlamak<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"2353\" data-end=\"2535\"><strong data-start=\"2353\" data-end=\"2362\">Hata:<\/strong> Ba\u015fkas\u0131n\u0131n <strong data-start=\"2374\" data-end=\"2396\">tescilli markas\u0131na<\/strong> benzeyen bir domain almak. Sonras\u0131nda <strong data-start=\"2435\" data-end=\"2443\">UDRP<\/strong>\/<strong data-start=\"2444\" data-end=\"2452\">U\u00c7HS<\/strong> \u015fik\u00e2yeti, hatta mahkeme riski do\u011far. Domaini kaybetmek bir yana, itibar zedelenir.<\/p>\n<p style=\"text-align: justify;\" data-start=\"2537\" data-end=\"2549\"><strong data-start=\"2537\" data-end=\"2547\">\u00c7\u00f6z\u00fcm:<\/strong><\/p>\n<ul style=\"text-align: justify;\" data-start=\"2550\" data-end=\"2827\">\n<li data-start=\"2550\" data-end=\"2609\">\n<p data-start=\"2552\" data-end=\"2609\">Kay\u0131t \u00f6ncesi <strong data-start=\"2565\" data-end=\"2586\">marka ara\u015ft\u0131rmas\u0131<\/strong> yap (sekt\u00f6r + \u00fclke).<\/p>\n<\/li>\n<li data-start=\"2610\" data-end=\"2685\">\n<p data-start=\"2612\" data-end=\"2685\">Ayn\u0131l\u0131k\/benzerlik, ayn\u0131 <strong data-start=\"2636\" data-end=\"2651\">NICE s\u0131n\u0131f\u0131<\/strong> ve ayn\u0131 <strong data-start=\"2660\" data-end=\"2669\">pazar<\/strong> kontrol\u00fc yap.<\/p>\n<\/li>\n<li data-start=\"2686\" data-end=\"2760\">\n<p data-start=\"2688\" data-end=\"2760\">Kar\u015f\u0131 tarafla kar\u0131\u015ft\u0131r\u0131lma ihtimali varsa vazge\u00e7; markan\u0131 \u00f6zg\u00fcnle\u015ftir.<\/p>\n<\/li>\n<li data-start=\"2761\" data-end=\"2827\">\n<p data-start=\"2763\" data-end=\"2827\">Kritik isimlerde <strong data-start=\"2780\" data-end=\"2799\">savunmac\u0131 kay\u0131t<\/strong> (yak\u0131n varyasyonlar) d\u00fc\u015f\u00fcn.<\/p>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\" data-start=\"2834\" data-end=\"2897\"><strong>Yanl\u0131\u015f TLD stratejisi (.com, .tr, yeni gTLD\u2019ler)<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"2898\" data-end=\"3073\"><strong data-start=\"2898\" data-end=\"2907\">Hata:<\/strong> Hedef kitle T\u00fcrkiye iken sadece <code data-start=\"2940\" data-end=\"2946\">.com<\/code> almak; ya da tamamen ni\u015f bir yeni <strong data-start=\"2981\" data-end=\"2989\">gTLD<\/strong> ile (\u00f6rn. <code data-start=\"3000\" data-end=\"3007\">.shop<\/code>, <code data-start=\"3009\" data-end=\"3016\">.tech<\/code>) kullan\u0131c\u0131y\u0131 gereksizce \u015fa\u015f\u0131rtmak. Tam tersi de ge\u00e7erli.<\/p>\n<p style=\"text-align: justify;\" data-start=\"3075\" data-end=\"3087\"><strong data-start=\"3075\" data-end=\"3085\">\u00c7\u00f6z\u00fcm:<\/strong><\/p>\n<ul style=\"text-align: justify;\" data-start=\"3088\" data-end=\"3455\">\n<li data-start=\"3088\" data-end=\"3185\">\n<p data-start=\"3090\" data-end=\"3185\">T\u00fcrkiye odakl\u0131 projelerde <strong data-start=\"3116\" data-end=\"3123\">.tr<\/strong> (veya yeni <strong data-start=\"3135\" data-end=\"3148\">\u201c.com.tr\u201d<\/strong> rejimi) ciddi g\u00fcven art\u0131\u015f\u0131 sa\u011flar.<\/p>\n<\/li>\n<li data-start=\"3186\" data-end=\"3279\">\n<p data-start=\"3188\" data-end=\"3279\">Global a\u00e7\u0131l\u0131m planl\u0131yorsan <strong data-start=\"3215\" data-end=\"3223\">.com<\/strong> + hedef pazarlarda ilgili <strong data-start=\"3250\" data-end=\"3259\">ccTLD<\/strong>\u2019leri koruyucu al.<\/p>\n<\/li>\n<li data-start=\"3280\" data-end=\"3397\">\n<p data-start=\"3282\" data-end=\"3397\">Anlaml\u0131 yeni <strong data-start=\"3295\" data-end=\"3303\">gTLD<\/strong>\u2019ler (<strong data-start=\"3309\" data-end=\"3319\">.store<\/strong>, <strong data-start=\"3321\" data-end=\"3330\">.tech<\/strong> gibi) \u201cikincil\u201d kanal veya kampanya adresi olarak \u00e7ok i\u015fe yarar.<\/p>\n<\/li>\n<li data-start=\"3398\" data-end=\"3455\">\n<p data-start=\"3400\" data-end=\"3455\">En az\u0131ndan bir <strong data-start=\"3415\" data-end=\"3426\">ana TLD<\/strong> + 1 koruyucu TLD kural\u0131 koy.<\/p>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\" data-start=\"3462\" data-end=\"3514\"><strong>Sosyal medya ve ek varl\u0131klar\u0131 kontrol etmemek<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"3515\" data-end=\"3665\"><strong data-start=\"3515\" data-end=\"3524\">Hata:<\/strong> Domain g\u00fczel; ama <strong data-start=\"3543\" data-end=\"3576\">sosyal medya kullan\u0131c\u0131 adlar\u0131<\/strong> (Instagram, X, YouTube, LinkedIn) m\u00fcsait de\u011fil. \u0130leri a\u015famada marka b\u00fct\u00fcnl\u00fc\u011f\u00fc bozuluyor.<\/p>\n<p style=\"text-align: justify;\" data-start=\"3667\" data-end=\"3679\"><strong data-start=\"3667\" data-end=\"3677\">\u00c7\u00f6z\u00fcm:<\/strong><\/p>\n<ul style=\"text-align: justify;\" data-start=\"3680\" data-end=\"3944\">\n<li data-start=\"3680\" data-end=\"3766\">\n<p data-start=\"3682\" data-end=\"3766\">Domaini se\u00e7meden \u00f6nce en az 4\u20135 ana a\u011fda <strong data-start=\"3723\" data-end=\"3740\">@kullan\u0131c\u0131ad\u0131<\/strong> e\u015fle\u015fmesini kontrol et.<\/p>\n<\/li>\n<li data-start=\"3767\" data-end=\"3875\">\n<p data-start=\"3769\" data-end=\"3875\">M\u00fcmk\u00fcnse <strong data-start=\"3778\" data-end=\"3793\">ayn\u0131 handle<\/strong>\u2019\u0131 al; de\u011filse en yak\u0131n varyasyonla standardize et (<code data-start=\"3845\" data-end=\"3854\">markaHQ<\/code>, <code data-start=\"3856\" data-end=\"3866\">heyMarka<\/code> gibi).<\/p>\n<\/li>\n<li data-start=\"3876\" data-end=\"3944\">\n<p data-start=\"3878\" data-end=\"3944\"><strong data-start=\"3878\" data-end=\"3889\">E\u2011posta<\/strong> altyap\u0131s\u0131n\u0131 (support@, hello@) domainle uyumlu planla.<\/p>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\" data-start=\"3951\" data-end=\"4027\"><strong>Teknik ve operasyonel ayr\u0131nt\u0131lar\u0131 atlamak (DNS, SSL, yenileme, b\u00fct\u00e7e)<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"4028\" data-end=\"4278\"><strong data-start=\"4028\" data-end=\"4037\">Hata:<\/strong> Domaini al\u0131p b\u0131rakmak. Sonra <strong data-start=\"4067\" data-end=\"4081\">auto\u2011renew<\/strong> a\u00e7\u0131k de\u011fil, s\u00fcre doluyor; ya da <strong data-start=\"4114\" data-end=\"4121\">SSL<\/strong>, <strong data-start=\"4123\" data-end=\"4133\">DNSSEC<\/strong>, <strong data-start=\"4135\" data-end=\"4149\">nameserver<\/strong> gibi temel ayarlar yap\u0131lmad\u0131\u011f\u0131 i\u00e7in site g\u00fcven vermiyor. Bir de ilk y\u0131l promosyonu ucuz, <strong data-start=\"4239\" data-end=\"4258\">yenileme \u00fccreti<\/strong> \u00e7ok y\u00fcksek \u00e7\u0131k\u0131yor.<\/p>\n<p style=\"text-align: justify;\" data-start=\"4280\" data-end=\"4292\"><strong data-start=\"4280\" data-end=\"4290\">\u00c7\u00f6z\u00fcm:<\/strong><\/p>\n<ul style=\"text-align: justify;\" data-start=\"4293\" data-end=\"4923\">\n<li data-start=\"4293\" data-end=\"4721\">\n<p data-start=\"4295\" data-end=\"4318\">Kay\u0131ttan hemen sonra:<\/p>\n<ul data-start=\"4321\" data-end=\"4721\">\n<li data-start=\"4321\" data-end=\"4394\">\n<p data-start=\"4323\" data-end=\"4394\"><strong data-start=\"4323\" data-end=\"4332\">WHOIS<\/strong>\/<strong data-start=\"4333\" data-end=\"4341\">RDAP<\/strong> bilgilerinin g\u00fcncel ve tutarl\u0131 oldu\u011fundan emin ol.<\/p>\n<\/li>\n<li data-start=\"4397\" data-end=\"4436\">\n<p data-start=\"4399\" data-end=\"4436\"><strong data-start=\"4399\" data-end=\"4413\">Auto\u2011renew<\/strong> a\u00e7, hat\u0131rlat\u0131c\u0131 kur.<\/p>\n<\/li>\n<li data-start=\"4439\" data-end=\"4515\">\n<p data-start=\"4441\" data-end=\"4515\"><strong data-start=\"4441\" data-end=\"4457\">DNS y\u00f6netimi<\/strong> sende mi? Gerekirse <strong data-start=\"4478\" data-end=\"4491\">Cloud DNS<\/strong> (uptime, h\u0131z) kullan.<\/p>\n<\/li>\n<li data-start=\"4518\" data-end=\"4629\">\n<p data-start=\"4520\" data-end=\"4629\"><strong data-start=\"4520\" data-end=\"4531\">SSL\/TLS<\/strong> (tercihen <strong data-start=\"4542\" data-end=\"4559\">Let\u2019s Encrypt<\/strong> veya kurumsal SSL) + <strong data-start=\"4581\" data-end=\"4589\">HSTS<\/strong> kur, <strong data-start=\"4595\" data-end=\"4605\">DNSSEC<\/strong> m\u00fcmk\u00fcnse etkinle\u015ftir.<\/p>\n<\/li>\n<li data-start=\"4632\" data-end=\"4721\">\n<p data-start=\"4634\" data-end=\"4721\"><strong data-start=\"4634\" data-end=\"4652\">SPF\/DMARC\/DKIM<\/strong> kayd\u0131 ekle; <strong data-start=\"4665\" data-end=\"4698\">e\u2011posta teslim edilebilirli\u011fi<\/strong> ve itibar i\u00e7in \u015fart.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"4722\" data-end=\"4845\">\n<p data-start=\"4724\" data-end=\"4845\">B\u00fct\u00e7e taraf\u0131: \u201c\u0130lk y\u0131l fiyat\u0131\u201d ve \u201c<strong data-start=\"4759\" data-end=\"4771\">yenileme<\/strong> fiyat\u0131\u201dn\u0131 birlikte de\u011ferlendir; <a href=\"https:\/\/sh.com.tr\/checkdomain\/domain\"><strong data-start=\"4804\" data-end=\"4822\">premium domain<\/strong><\/a> etiketine dikkat et.<\/p>\n<\/li>\n<li data-start=\"4846\" data-end=\"4923\">\n<p data-start=\"4848\" data-end=\"4923\">Domain <strong data-start=\"4855\" data-end=\"4865\">kilidi<\/strong> (transfer lock) a\u00e7\u0131k kals\u0131n; yetkisiz transferleri \u00f6nler.<\/p>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\" data-start=\"4930\" data-end=\"4988\"><strong>Bonus: H\u0131zl\u0131 se\u00e7im \u00e7er\u00e7evesi (5 dakikal\u0131k mini kontrol)<\/strong><\/h3>\n<ul style=\"text-align: justify;\" data-start=\"4989\" data-end=\"5404\">\n<li data-start=\"4989\" data-end=\"5060\">\n<p data-start=\"4991\" data-end=\"5060\"><strong data-start=\"4991\" data-end=\"5028\">K\u0131sa m\u0131 &amp; telaffuz edilebilir mi?<\/strong> (Telefon testini ge\u00e7iyor mu?)<\/p>\n<\/li>\n<li data-start=\"5061\" data-end=\"5122\">\n<p data-start=\"5063\" data-end=\"5122\"><strong data-start=\"5063\" data-end=\"5083\">ASCII uyumlu mu?<\/strong> (T\u00fcrk\u00e7e karakter \u00e7evirisi do\u011fru mu?)<\/p>\n<\/li>\n<li data-start=\"5123\" data-end=\"5192\">\n<p data-start=\"5125\" data-end=\"5192\"><strong data-start=\"5125\" data-end=\"5143\">TLD stratejisi<\/strong> net mi? (<strong data-start=\"5153\" data-end=\"5160\">.tr<\/strong> \/ <strong data-start=\"5163\" data-end=\"5171\">.com<\/strong> \/ ilgili <strong data-start=\"5181\" data-end=\"5189\">gTLD<\/strong>)<\/p>\n<\/li>\n<li data-start=\"5193\" data-end=\"5236\">\n<p data-start=\"5195\" data-end=\"5236\"><strong data-start=\"5195\" data-end=\"5223\">Sosyal medya handle\u2019lar\u0131<\/strong> uyuyor mu?<\/p>\n<\/li>\n<li data-start=\"5237\" data-end=\"5314\">\n<p data-start=\"5239\" data-end=\"5314\">Temel <strong data-start=\"5245\" data-end=\"5263\">hukuki kontrol<\/strong> (marka benzerli\u011fi, sekt\u00f6r \u00e7ak\u0131\u015fmas\u0131) yap\u0131ld\u0131 m\u0131?<\/p>\n<\/li>\n<li data-start=\"5315\" data-end=\"5404\">\n<p data-start=\"5317\" data-end=\"5404\">Teknik haz\u0131rl\u0131k plan\u0131 var m\u0131? (<strong data-start=\"5348\" data-end=\"5355\">DNS<\/strong>, <strong data-start=\"5357\" data-end=\"5364\">SSL<\/strong>, <strong data-start=\"5366\" data-end=\"5380\">auto\u2011renew<\/strong>, <strong data-start=\"5382\" data-end=\"5393\">e\u2011posta<\/strong> kay\u0131tlar\u0131)<\/p>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\" data-start=\"5411\" data-end=\"5441\"><strong>\u00d6rnek isimle minik uygulama<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"5442\" data-end=\"5494\">Diyelim kahve ekipman\u0131 satan bir marka kuruyorsun.<\/p>\n<ul style=\"text-align: justify;\" data-start=\"5495\" data-end=\"5777\">\n<li data-start=\"5495\" data-end=\"5548\">\n<p data-start=\"5497\" data-end=\"5548\">K\u00f6t\u00fc \u00f6rnek: <code data-start=\"5509\" data-end=\"5546\">en-ucuz-kahve-makinesi-satin-al.net<\/code><\/p>\n<\/li>\n<li data-start=\"5549\" data-end=\"5636\">\n<p data-start=\"5551\" data-end=\"5636\">Daha iyi: <code data-start=\"5561\" data-end=\"5574\">kahvola.com<\/code> (markalanabilir) + <code data-start=\"5594\" data-end=\"5623\">kahvola.com\/filtre-makinesi<\/code> (kategori)<\/p>\n<\/li>\n<li data-start=\"5637\" data-end=\"5697\">\n<p data-start=\"5639\" data-end=\"5697\">T\u00fcrkiye oda\u011f\u0131 varsa: <code data-start=\"5660\" data-end=\"5676\">kahvola.com.tr<\/code>\u2019yi de koruyucu al.<\/p>\n<\/li>\n<li data-start=\"5698\" data-end=\"5777\">\n<p data-start=\"5700\" data-end=\"5777\">Sosyal: <code data-start=\"5708\" data-end=\"5718\">@kahvola<\/code> uygun mu? De\u011filse <code data-start=\"5737\" data-end=\"5749\">@kahvolaTR<\/code> gibi tek tip varyasyon se\u00e7.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" data-start=\"5795\" data-end=\"6172\">\u0130yi bir <strong data-start=\"5803\" data-end=\"5813\">domain<\/strong> sadece <strong data-start=\"5821\" data-end=\"5828\">SEO<\/strong> i\u00e7in de\u011fil, <strong data-start=\"5841\" data-end=\"5855\">markala\u015fma<\/strong>, <strong data-start=\"5857\" data-end=\"5869\">ileti\u015fim<\/strong> ve <strong data-start=\"5873\" data-end=\"5884\">d\u00f6n\u00fc\u015f\u00fcm<\/strong> i\u00e7in de do\u011frudan yat\u0131r\u0131m. Yukar\u0131daki 7 hatadan ka\u00e7\u0131n\u0131r, her ba\u015fl\u0131ktaki <strong data-start=\"5956\" data-end=\"5965\">\u00e7\u00f6z\u00fcm<\/strong> ad\u0131mlar\u0131n\u0131 uygularsan; hem bug\u00fcnk\u00fc ihtiyac\u0131n\u0131 hem de 2\u20133 y\u0131l sonraki \u00f6l\u00e7eklenme plan\u0131n\u0131 g\u00fcvenceye al\u0131rs\u0131n. K\u0131sa, net, tutarl\u0131 ve teknik olarak sa\u011flam bir <a href=\"https:\/\/sh.com.tr\/checkdomain\/domain\"><strong data-start=\"6120\" data-end=\"6132\">alan ad\u0131<\/strong><\/a> gerisi i\u00e7erik ve deneyimle zaten gelir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir alan ad\u0131 (domain) bazen bir markan\u0131n kaderini belirler. K\u0131sa, ak\u0131lda kal\u0131c\u0131 ve g\u00fcven veren bir domain; reklam maliyetini d\u00fc\u015f\u00fcr\u00fcr, SEO t\u0131klanma oran\u0131n\u0131 art\u0131r\u0131r ve kullan\u0131c\u0131lar\u0131n kolay hat\u0131rlamas\u0131n\u0131 sa\u011flar. Ama i\u015fin bir de \u201cnas\u0131l se\u00e7ilir\u201d taraf\u0131 var. A\u015fa\u011f\u0131da, en s\u0131k yap\u0131lan 7 yayg\u0131n hata ve her biri i\u00e7in uygulanabilir \u00e7\u00f6z\u00fcm bulacaks\u0131n. Sadece \u201canahtar kelime doldurma\u201d [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":17114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[799,2000,2001,2002],"class_list":["post-17110","post","type-post","status-publish","format-standard","has-post-thumbnail","category-alan-adi","tag-alan-adi-secimi","tag-domain-secim-rehberi","tag-domain-tescil-hatalari","tag-marka-ve-domain-iliskisi"],"_links":{"self":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts\/17110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=17110"}],"version-history":[{"count":0,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts\/17110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/media\/17114"}],"wp:attachment":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=17110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=17110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=17110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}