{"id":17642,"date":"2026-06-22T09:20:36","date_gmt":"2026-06-22T06:20:36","guid":{"rendered":"https:\/\/blog.sh.com.tr\/?p=17642"},"modified":"2026-02-13T16:42:14","modified_gmt":"2026-02-13T13:42:14","slug":"alan-adi-seciminde-donusum-oranlarini-artirma-yontemleri","status":"publish","type":"post","link":"https:\/\/sh.com.tr\/blog\/alan-adi-seciminde-donusum-oranlarini-artirma-yontemleri\/","title":{"rendered":"Alan Ad\u0131 Se\u00e7iminde D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131n\u0131 Art\u0131rma Y\u00f6ntemleri"},"content":{"rendered":"<p style=\"text-align: justify;\" data-start=\"64\" data-end=\"536\">Dijital d\u00fcnyada markalar\u0131n ba\u015far\u0131s\u0131 \u00e7o\u011fu zaman g\u00f6r\u00fcnmeyen ama son derece kritik bir unsurla ba\u015flar: <a title=\"alan ad\u0131 se\u00e7imi\" href=\"https:\/\/sh.com.tr\/checkdomain\/domain\"><strong data-start=\"164\" data-end=\"183\">alan ad\u0131 se\u00e7imi<\/strong><\/a>. Bir web sitesinin ziyaret\u00e7i \u00fczerinde b\u0131rakt\u0131\u011f\u0131 ilk izlenim, yaln\u0131zca tasar\u0131m ya da i\u00e7erikle de\u011fil, do\u011frudan alan ad\u0131yla \u015fekillenir. Kullan\u0131c\u0131, taray\u0131c\u0131ya yazd\u0131\u011f\u0131 veya arama sonu\u00e7lar\u0131nda g\u00f6rd\u00fc\u011f\u00fc alan ad\u0131na bilin\u00e7li ya da bilin\u00e7siz \u015fekilde tepki verir. Bu tepki; g\u00fcven, profesyonellik, uzmanl\u0131k ve hatta sat\u0131n alma e\u011filimi \u00fczerinde belirleyici olabilir.<\/p>\n<p style=\"text-align: justify;\" data-start=\"538\" data-end=\"844\">Bu nedenle <strong data-start=\"549\" data-end=\"609\">alan ad\u0131 se\u00e7iminde d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rma y\u00f6ntemleri<\/strong>, yaln\u0131zca pazarlama departmanlar\u0131n\u0131n de\u011fil, teknik ekiplerin ve SEO uzmanlar\u0131n\u0131n da g\u00fcndeminde olmal\u0131d\u0131r. A\u015fa\u011f\u0131da, teknik analizler, kullan\u0131c\u0131 davran\u0131\u015f\u0131 verileri ve marka konumland\u0131rma perspektifiyle konuyu derinlemesine ele alaca\u011f\u0131z.<\/p>\n<h2 style=\"text-align: justify;\" data-start=\"851\" data-end=\"907\"><strong>Alan Ad\u0131 Se\u00e7iminin Psikolojik ve Davran\u0131\u015fsal Etkileri<\/strong><\/h2>\n<h3 style=\"text-align: justify;\" data-start=\"909\" data-end=\"940\"><strong>\u0130lk \u0130zlenim ve G\u00fcven Alg\u0131s\u0131<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"942\" data-end=\"1153\">Kullan\u0131c\u0131lar bir web sitesine giri\u015f yapmadan \u00f6nce alan ad\u0131n\u0131 de\u011ferlendirir. \u00d6zellikle e-ticaret ve hizmet sekt\u00f6r\u00fcnde faaliyet g\u00f6steren sitelerde, alan ad\u0131n\u0131n g\u00fcvenilir g\u00f6r\u00fcnmesi d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 do\u011frudan etkiler.<\/p>\n<p style=\"text-align: justify;\" data-start=\"1155\" data-end=\"1423\">Ara\u015ft\u0131rmalar, k\u0131sa ve net alan adlar\u0131n\u0131n daha y\u00fcksek t\u0131klanma oran\u0131 elde etti\u011fini g\u00f6stermektedir. Bunun temel nedeni, insan beyninin sade yap\u0131lar\u0131 daha h\u0131zl\u0131 i\u015flemesidir. Karma\u015f\u0131k, uzun veya anlam belirsizli\u011fi ta\u015f\u0131yan alan adlar\u0131 ise bilin\u00e7alt\u0131nda risk alg\u0131s\u0131 yarat\u0131r.<\/p>\n<p style=\"text-align: justify;\" data-start=\"1425\" data-end=\"1627\">\u00d6rne\u011fin; sekt\u00f6rle do\u011frudan ili\u015fkili, sade ve telaffuzu kolay bir <strong data-start=\"1490\" data-end=\"1509\">alan ad\u0131 se\u00e7imi<\/strong>, ziyaret\u00e7inin zihninde uzmanl\u0131k alg\u0131s\u0131 olu\u015fturur. Bu durum, \u00f6zellikle ilk temas a\u015famas\u0131nda kritik bir avantaj sa\u011flar.<\/p>\n<h3 style=\"text-align: justify;\" data-start=\"1629\" data-end=\"1667\"><strong>Marka Haf\u0131zas\u0131 ve Ak\u0131lda Kal\u0131c\u0131l\u0131k<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"1669\" data-end=\"1888\">D\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak i\u00e7in kullan\u0131c\u0131lar\u0131n sizi tekrar hat\u0131rlamas\u0131 gerekir. Alan ad\u0131, dijital kimli\u011fin temel ta\u015f\u0131d\u0131r. K\u0131sa, fonetik olarak ak\u0131c\u0131 ve yaz\u0131m\u0131 kolay alan adlar\u0131, marka haf\u0131zas\u0131nda daha g\u00fc\u00e7l\u00fc yer edinir.<\/p>\n<p style=\"text-align: justify;\" data-start=\"1890\" data-end=\"1935\">Bu noktada teknik bir kriter devreye girer:<\/p>\n<ul style=\"text-align: justify;\" data-start=\"1936\" data-end=\"2031\">\n<li data-start=\"1936\" data-end=\"1964\">\n<p data-start=\"1938\" data-end=\"1964\">8\u201314 karakter aral\u0131\u011f\u0131nda<\/p>\n<\/li>\n<li data-start=\"1965\" data-end=\"1993\">\n<p data-start=\"1967\" data-end=\"1993\">Tire veya say\u0131 i\u00e7ermeyen<\/p>\n<\/li>\n<li data-start=\"1994\" data-end=\"2031\">\n<p data-start=\"1996\" data-end=\"2031\">Tek anlaml\u0131 ve net \u00e7a\u011fr\u0131\u015f\u0131m yapan<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" data-start=\"2033\" data-end=\"2104\">Alan adlar\u0131, istatistiksel olarak daha y\u00fcksek geri d\u00f6n\u00fc\u015f sa\u011flamaktad\u0131r.<\/p>\n<h2 style=\"text-align: justify;\" data-start=\"2111\" data-end=\"2149\"><strong>SEO Perspektifinden Alan Ad\u0131 Se\u00e7imi<\/strong><\/h2>\n<h3 style=\"text-align: justify;\" data-start=\"2151\" data-end=\"2202\"><strong>Anahtar Kelime Kullan\u0131m\u0131 ve Arama Motoru Alg\u0131s\u0131<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"2204\" data-end=\"2465\">Ge\u00e7mi\u015fte birebir anahtar kelime i\u00e7eren alan adlar\u0131 b\u00fcy\u00fck avantaj sa\u011fl\u0131yordu. G\u00fcn\u00fcm\u00fczde ise arama motorlar\u0131 daha sofistike algoritmalar kullanmaktad\u0131r. Ancak h\u00e2l\u00e2 stratejik olarak yerle\u015ftirilmi\u015f bir anahtar kelime, \u00f6zellikle ni\u015f sekt\u00f6rlerde avantaj sa\u011flayabilir.<\/p>\n<p style=\"text-align: justify;\" data-start=\"2467\" data-end=\"2670\">Burada dikkat edilmesi gereken nokta \u015fudur:<br data-start=\"2510\" data-end=\"2513\" \/>Alan ad\u0131, do\u011fal g\u00f6r\u00fcnmeli ve marka de\u011feri olu\u015fturmal\u0131d\u0131r. Sadece SEO amac\u0131yla olu\u015fturulmu\u015f, yapay g\u00f6r\u00fcnen alan adlar\u0131 uzun vadede g\u00fcven kayb\u0131na yol a\u00e7abilir.<\/p>\n<p style=\"text-align: justify;\" data-start=\"2672\" data-end=\"2886\">Dolay\u0131s\u0131yla <strong data-start=\"2684\" data-end=\"2744\">alan ad\u0131 se\u00e7iminde d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rma y\u00f6ntemleri<\/strong> aras\u0131nda dengeli bir anahtar kelime kullan\u0131m\u0131 yer almal\u0131d\u0131r. Anahtar kelime; marka ismiyle entegre, ak\u0131c\u0131 ve profesyonel bir yap\u0131 sunmal\u0131d\u0131r.<\/p>\n<h3 style=\"text-align: justify;\" data-start=\"2888\" data-end=\"2926\"><strong>Domain Uzant\u0131s\u0131n\u0131n D\u00f6n\u00fc\u015f\u00fcme Etkisi<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"2928\" data-end=\"3088\">Kullan\u0131c\u0131 g\u00fcveni \u00fczerinde uzant\u0131n\u0131n etkisi b\u00fcy\u00fckt\u00fcr. Genel uzant\u0131lar k\u00fcresel g\u00fcven olu\u015ftururken, yerel uzant\u0131lar hedef pazarda daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm sa\u011flayabilir.<\/p>\n<p style=\"text-align: justify;\" data-start=\"3090\" data-end=\"3304\">\u00d6rne\u011fin yerel pazara hitap eden bir projede \u00fclke uzant\u0131s\u0131 tercih edilmesi, kullan\u0131c\u0131ya o b\u00f6lgede hizmet verildi\u011fini hissettirir. Bu durum \u00f6zellikle hizmet sekt\u00f6r\u00fc ve kurumsal projelerde d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131rabilir.<\/p>\n<h2 style=\"text-align: justify;\" data-start=\"3311\" data-end=\"3371\"><strong>Teknik Kriterler ve Performans Odakl\u0131 Alan Ad\u0131 Planlamas\u0131<\/strong><\/h2>\n<h3 style=\"text-align: justify;\" data-start=\"3373\" data-end=\"3408\"><strong>DNS Yap\u0131s\u0131 ve H\u0131z Optimizasyonu<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"3410\" data-end=\"3624\">Alan ad\u0131 yaln\u0131zca isimden ibaret de\u011fildir. DNS yap\u0131land\u0131rmas\u0131, TTL ayarlar\u0131 ve y\u00f6nlendirme mimarisi do\u011frudan performans\u0131 etkiler. H\u0131zl\u0131 a\u00e7\u0131lan siteler, kullan\u0131c\u0131y\u0131 daha uzun s\u00fcre tutar ve d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 y\u00fckseltir.<\/p>\n<p style=\"text-align: justify;\" data-start=\"3626\" data-end=\"3673\">Teknik a\u00e7\u0131dan dikkat edilmesi gereken unsurlar:<\/p>\n<ul style=\"text-align: justify;\" data-start=\"3675\" data-end=\"3821\">\n<li data-start=\"3675\" data-end=\"3719\">\n<p data-start=\"3677\" data-end=\"3719\">D\u00fc\u015f\u00fck gecikme s\u00fcresi sunan DNS altyap\u0131s\u0131<\/p>\n<\/li>\n<li data-start=\"3720\" data-end=\"3740\">\n<p data-start=\"3722\" data-end=\"3740\">CDN entegrasyonu<\/p>\n<\/li>\n<li data-start=\"3741\" data-end=\"3773\">\n<p data-start=\"3743\" data-end=\"3773\">HTTPS sertifikas\u0131 uyumlulu\u011fu<\/p>\n<\/li>\n<li data-start=\"3774\" data-end=\"3821\">\n<p data-start=\"3776\" data-end=\"3821\">Mobil uyumluluk ve Core Web Vitals skorlar\u0131<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" data-start=\"3823\" data-end=\"3906\">Alan ad\u0131 do\u011fru yap\u0131land\u0131r\u0131lmazsa, teknik gecikmeler kullan\u0131c\u0131 kayb\u0131na yol a\u00e7abilir.<\/p>\n<h3 style=\"text-align: justify;\" data-start=\"3908\" data-end=\"3944\"><strong>HTTPS ve G\u00fcven Sertifikas\u0131 Uyumu<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"3946\" data-end=\"4192\">Modern kullan\u0131c\u0131lar, adres \u00e7ubu\u011funda g\u00fcvenli ba\u011flant\u0131 simgesini g\u00f6rmek ister. <a href=\"https:\/\/sh.com.tr\/ssl\">SSL sertifikas\u0131<\/a> olmayan alan adlar\u0131, taray\u0131c\u0131 taraf\u0131ndan riskli olarak i\u015faretlenebilir. Bu durum, \u00f6zellikle \u00f6deme sayfalar\u0131nda d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 dramatik \u015fekilde d\u00fc\u015f\u00fcr\u00fcr.<\/p>\n<p style=\"text-align: justify;\" data-start=\"4194\" data-end=\"4296\">Bu nedenle <strong data-start=\"4205\" data-end=\"4224\">alan ad\u0131 se\u00e7imi<\/strong>, SSL uyumlulu\u011fu ve g\u00fcvenlik altyap\u0131s\u0131yla birlikte de\u011ferlendirilmelidir.<\/p>\n<h2 style=\"text-align: justify;\" data-start=\"4303\" data-end=\"4347\"><strong>Marka Konumland\u0131rma ve D\u00f6n\u00fc\u015f\u00fcm Stratejisi<\/strong><\/h2>\n<h3 style=\"text-align: justify;\" data-start=\"4349\" data-end=\"4385\"><strong>Hedef Kitleye Uygun \u0130simlendirme<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"4387\" data-end=\"4598\">Alan ad\u0131, hedef kitlenin diline ve alg\u0131s\u0131na uygun olmal\u0131d\u0131r. Teknik bir B2B projesinde daha kurumsal bir isim tercih edilirken, gen\u00e7 kitleye y\u00f6nelik projelerde daha dinamik ve yarat\u0131c\u0131 isimler tercih edilebilir.<\/p>\n<p style=\"text-align: justify;\" data-start=\"4600\" data-end=\"4635\">Burada stratejik analiz gereklidir:<\/p>\n<ul style=\"text-align: justify;\" data-start=\"4637\" data-end=\"4744\">\n<li data-start=\"4637\" data-end=\"4667\">\n<p data-start=\"4639\" data-end=\"4667\">Hedef kitlenin ya\u015f aral\u0131\u011f\u0131<\/p>\n<\/li>\n<li data-start=\"4668\" data-end=\"4687\">\n<p data-start=\"4670\" data-end=\"4687\">E\u011fitim seviyesi<\/p>\n<\/li>\n<li data-start=\"4688\" data-end=\"4719\">\n<p data-start=\"4690\" data-end=\"4719\">Dijital okuryazarl\u0131k d\u00fczeyi<\/p>\n<\/li>\n<li data-start=\"4720\" data-end=\"4744\">\n<p data-start=\"4722\" data-end=\"4744\">Sekt\u00f6rel beklentiler<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" data-start=\"4746\" data-end=\"4813\">Alan ad\u0131, bu parametrelerle uyumlu de\u011filse d\u00f6n\u00fc\u015f\u00fcm oran\u0131 d\u00fc\u015febilir.<\/p>\n<h3 style=\"text-align: justify;\" data-start=\"4815\" data-end=\"4857\"><strong>Globalle\u015fme Plan\u0131 ve \u00d6l\u00e7eklenebilirlik<\/strong><\/h3>\n<p style=\"text-align: justify;\" data-start=\"4859\" data-end=\"4994\">Bir\u00e7ok giri\u015fim ba\u015flang\u0131\u00e7ta yerel odakl\u0131 d\u00fc\u015f\u00fcn\u00fcr. Ancak b\u00fcy\u00fcme plan\u0131 olan projelerde, alan ad\u0131n\u0131n global pazara uyumlu olmas\u0131 \u00f6nemlidir.<\/p>\n<p style=\"text-align: justify;\" data-start=\"4996\" data-end=\"5155\">T\u00fcrk\u00e7e karakter i\u00e7eren alan adlar\u0131, uluslararas\u0131 geni\u015fleme s\u00fcrecinde teknik ve alg\u0131sal sorunlara yol a\u00e7abilir. Bu nedenle gelece\u011fe d\u00f6n\u00fck planlama yap\u0131lmal\u0131d\u0131r.<\/p>\n<h2 style=\"text-align: justify;\" data-start=\"5162\" data-end=\"5222\"><strong>D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131n\u0131 Art\u0131ran Stratejik Alan Ad\u0131 \u00d6zellikleri<\/strong><\/h2>\n<p style=\"text-align: justify;\" data-start=\"5224\" data-end=\"5331\">A\u015fa\u011f\u0131daki kriterler, yap\u0131lan analizlerde d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 olumlu etkileyen fakt\u00f6rler olarak \u00f6ne \u00e7\u0131kmaktad\u0131r:<\/p>\n<ul style=\"text-align: justify;\" data-start=\"5333\" data-end=\"5511\">\n<li data-start=\"5333\" data-end=\"5363\">\n<p data-start=\"5335\" data-end=\"5363\">K\u0131sa ve ak\u0131lda kal\u0131c\u0131 yap\u0131<\/p>\n<\/li>\n<li data-start=\"5364\" data-end=\"5396\">\n<p data-start=\"5366\" data-end=\"5396\">Kolay telaffuz edilebilirlik<\/p>\n<\/li>\n<li data-start=\"5397\" data-end=\"5427\">\n<p data-start=\"5399\" data-end=\"5427\">G\u00fcven veren uzant\u0131 tercihi<\/p>\n<\/li>\n<li data-start=\"5428\" data-end=\"5463\">\n<p data-start=\"5430\" data-end=\"5463\">Marka ile uyumlu semantik anlam<\/p>\n<\/li>\n<li data-start=\"5464\" data-end=\"5511\">\n<p data-start=\"5466\" data-end=\"5511\">SEO ile dengeli anahtar kelime entegrasyonu<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" data-start=\"5513\" data-end=\"5600\">Bu unsurlar bir araya geldi\u011finde, yaln\u0131zca trafik de\u011fil, nitelikli d\u00f6n\u00fc\u015f\u00fcm elde edilir.<\/p>\n<h2 style=\"text-align: justify;\" data-start=\"5607\" data-end=\"5655\"><strong>Veri Analizi ile Alan Ad\u0131 Performans\u0131n\u0131 \u00d6l\u00e7me<\/strong><\/h2>\n<p style=\"text-align: justify;\" data-start=\"5657\" data-end=\"5848\">Alan ad\u0131 se\u00e7imi yap\u0131ld\u0131ktan sonra performans\u0131n \u00f6l\u00e7\u00fclmesi gerekir. A\/B testleri bu noktada olduk\u00e7a etkilidir. Alternatif y\u00f6nlendirme domainleri \u00fczerinden kullan\u0131c\u0131 davran\u0131\u015f\u0131 analiz edilebilir.<\/p>\n<p style=\"text-align: justify;\" data-start=\"5850\" data-end=\"5878\">\u00d6l\u00e7\u00fclmesi gereken metrikler:<\/p>\n<ul style=\"text-align: justify;\" data-start=\"5880\" data-end=\"5998\">\n<li data-start=\"5880\" data-end=\"5903\">\n<p data-start=\"5882\" data-end=\"5903\">T\u0131klama oran\u0131 (CTR)<\/p>\n<\/li>\n<li data-start=\"5904\" data-end=\"5925\">\n<p data-start=\"5906\" data-end=\"5925\">Hemen \u00e7\u0131kma oran\u0131<\/p>\n<\/li>\n<li data-start=\"5926\" data-end=\"5950\">\n<p data-start=\"5928\" data-end=\"5950\">Sayfada kalma s\u00fcresi<\/p>\n<\/li>\n<li data-start=\"5951\" data-end=\"5974\">\n<p data-start=\"5953\" data-end=\"5974\">Sepete ekleme oran\u0131<\/p>\n<\/li>\n<li data-start=\"5975\" data-end=\"5998\">\n<p data-start=\"5977\" data-end=\"5998\">Form doldurma oran\u0131<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" data-start=\"6000\" data-end=\"6087\">Bu veriler, alan ad\u0131n\u0131n kullan\u0131c\u0131 psikolojisi \u00fczerindeki etkisini net \u015fekilde g\u00f6sterir.<\/p>\n<h2 style=\"text-align: justify;\" data-start=\"6094\" data-end=\"6156\"><strong>Alan Ad\u0131 Se\u00e7iminde Profesyonel Destek ve Stratejik Yakla\u015f\u0131m<\/strong><\/h2>\n<p style=\"text-align: justify;\" data-start=\"6158\" data-end=\"6416\">Alan ad\u0131, dijital varl\u0131\u011f\u0131n\u0131z\u0131n temelidir. Yanl\u0131\u015f bir tercih, marka de\u011ferine ve d\u00f6n\u00fc\u015f\u00fcm oran\u0131na zarar verebilir. Do\u011fru planlama, teknik analiz ve hedef kitle de\u011ferlendirmesiyle olu\u015fturulan bir <strong data-start=\"6350\" data-end=\"6369\">alan ad\u0131 se\u00e7imi<\/strong>, uzun vadede g\u00fc\u00e7l\u00fc bir yat\u0131r\u0131m niteli\u011fi ta\u015f\u0131r.<\/p>\n<p style=\"text-align: justify;\" data-start=\"6418\" data-end=\"6648\">Projeye \u00f6zel analiz, sekt\u00f6r bazl\u0131 anahtar kelime ara\u015ft\u0131rmas\u0131 ve teknik altyap\u0131 planlamas\u0131 i\u00e7in profesyonel destek almak, riskleri minimize eder. \u00d6zellikle b\u00fcy\u00fcme hedefi olan projelerde stratejik domain planlamas\u0131 kritik rol oynar.<\/p>\n<p style=\"text-align: justify;\" data-start=\"6650\" data-end=\"6946\">E\u011fer siz de markan\u0131z i\u00e7in d\u00f6n\u00fc\u015f\u00fcm odakl\u0131, SEO uyumlu ve teknik a\u00e7\u0131dan g\u00fc\u00e7l\u00fc bir <a title=\"alan ad\u0131 planlamas\u0131\" href=\"https:\/\/sh.com.tr\/ssl\"><strong>alan ad\u0131 planlamas\u0131<\/strong><\/a> yapmak istiyorsan\u0131z, uzman ekibimizden teklif alabilir ve projenize \u00f6zel analiz raporu talep edebilirsiniz. B\u00f6ylece yaln\u0131zca bir domain de\u011fil, s\u00fcrd\u00fcr\u00fclebilir bir dijital kimlik in\u015fa edebilirsiniz.<\/p>\n<p style=\"text-align: justify;\" data-start=\"6948\" data-end=\"7000\">Dijital rekabette \u00f6ne \u00e7\u0131kmak; do\u011fru isimle ba\u015flar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital d\u00fcnyada markalar\u0131n ba\u015far\u0131s\u0131 \u00e7o\u011fu zaman g\u00f6r\u00fcnmeyen ama son derece kritik bir unsurla ba\u015flar: alan ad\u0131 se\u00e7imi. Bir web sitesinin ziyaret\u00e7i \u00fczerinde b\u0131rakt\u0131\u011f\u0131 ilk izlenim, yaln\u0131zca tasar\u0131m ya da i\u00e7erikle de\u011fil, do\u011frudan alan ad\u0131yla \u015fekillenir. Kullan\u0131c\u0131, taray\u0131c\u0131ya yazd\u0131\u011f\u0131 veya arama sonu\u00e7lar\u0131nda g\u00f6rd\u00fc\u011f\u00fc alan ad\u0131na bilin\u00e7li ya da bilin\u00e7siz \u015fekilde tepki verir. Bu tepki; g\u00fcven, profesyonellik, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":16391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[799,1948,2265],"class_list":["post-17642","post","type-post","status-publish","format-standard","has-post-thumbnail","category-alan-adi","tag-alan-adi-secimi","tag-donusum-orani-artirma","tag-marka-odakli-domain"],"_links":{"self":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts\/17642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=17642"}],"version-history":[{"count":1,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts\/17642\/revisions"}],"predecessor-version":[{"id":17643,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts\/17642\/revisions\/17643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/media\/16391"}],"wp:attachment":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=17642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=17642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=17642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}