{"id":902,"date":"2020-10-08T06:00:52","date_gmt":"2020-10-08T06:00:52","guid":{"rendered":"https:\/\/blog.sh.com.tr\/?p=902"},"modified":"2020-09-11T12:40:32","modified_gmt":"2020-09-11T12:40:32","slug":"marka-tescili-neden-onemlidir","status":"publish","type":"post","link":"https:\/\/sh.com.tr\/blog\/marka-tescili-neden-onemlidir\/","title":{"rendered":"Marka Tescili Neden \u00d6nemlidir?"},"content":{"rendered":"<p><u>Marka tescil \u00f6neminin sebebi<\/u>, temsilin markaya ait nakdi ve gayri nakdi haklar\u0131, temsil g\u00fcc\u00fcn\u00fc yasal evraklar ile koruma alt\u0131na al\u0131yor olmas\u0131d\u0131r. <strong><b>Marka tescili<\/b><\/strong>\u00a0sayesinde i\u015fletmenin t\u00fcm de\u011ferleri ve bu de\u011ferleri ifade eden temsil g\u00fcc\u00fc belgeler \u00fczerinde somut hale getirilir.<\/p>\n<p><strong><b>Marka Tescili Neden Al\u0131n\u0131r?<\/b><\/strong><\/p>\n<p><strong><b>Marka tescili alma ama\u00e7lar\u0131<\/b><\/strong>\u00a0\u015fu \u015fekilde s\u0131ralan\u0131r:<\/p>\n<ul>\n<li>Markan\u0131n koruma alt\u0131na al\u0131nmas\u0131,<\/li>\n<li>1995 y\u0131l\u0131 ard\u0131ndan d\u00fczenlenen uygulamaya uygunlu\u011fun sa\u011flanmas\u0131 \u015fart\u0131n\u0131 ger\u00e7ekle\u015ftirmek,<\/li>\n<li>Markan\u0131n kendini di\u011fer markalardan ay\u0131r etmeyi sa\u011flamas\u0131,<\/li>\n<li>Markan\u0131n kendi logo ve \u00fcr\u00fcn reklamlar\u0131n\u0131, vizyon, misyon tan\u0131mlar\u0131n\u0131 olu\u015fturabilmesi,<\/li>\n<li>T\u00fcrkiye s\u0131n\u0131rlar\u0131 i\u00e7inde hizmet faaliyeti g\u00f6stermeye ba\u015flayabilme,<\/li>\n<li>Marka taraf\u0131ndan yap\u0131lan \u00fcr\u00fcnlerin taklidindin \u00f6n\u00fcne ge\u00e7ebilme ve taklit an\u0131nda yasal haklardan yararlanabilme,<\/li>\n<li>Sahiplik belgesi edinme,<\/li>\n<li>Prestij a\u00e7\u0131s\u0131ndan \u00f6nde olma,<\/li>\n<\/ul>\n<p>Bu ama\u00e7lar\u0131 ger\u00e7ekle\u015ftirmek i\u00e7in marka tescili yapt\u0131r\u0131l\u0131r.<\/p>\n<p>Bir <strong><b>marka tescili<\/b><\/strong>\u00a0yapmak i\u00e7in markan\u0131n faal \u015fekilde kullan\u0131l\u0131yor olmas\u0131 gerekmez. Tescil ard\u0131ndan faaliyete ge\u00e7ilebilmektedir. Di\u011fer yandan tescil i\u015flemi yap\u0131l\u0131p ard\u0131ndan 5 y\u0131l boyunca markaya ili\u015fkin hi\u00e7bir faaliyet ve hizmet ger\u00e7ekle\u015ftirilmez ise marka iptal edilir. Bu kapsamda markan\u0131n haklar\u0131n\u0131n, logosunun, isminin yasal evraklar \u00fczerinde ge\u00e7erlilikleri kalmaz.<\/p>\n<p><strong><b>Marka Tescili Avantajlar\u0131 Nelerdir?<\/b><\/strong><\/p>\n<p><u>Marka tescilinin f\u0131rsatlar\u0131<\/u>:<\/p>\n<ul>\n<li>Hukuki koruma sa\u011flama,<\/li>\n<li>\u0130tibari y\u00fckseltmesi,<\/li>\n<li>Rekabet ortam\u0131nda bir ad\u0131m \u00f6nde yer alma,<\/li>\n<li>TSE ve CE belgelerine ba\u015fvurma hakk\u0131 kazanma,<\/li>\n<li>Belirli devlet te\u015fviklerinden yararlanmaya imkan sa\u011flama,<\/li>\n<li>Taklit \u00fcr\u00fcn ihracat ve ithalat\u0131n\u0131 \u00f6nlemek i\u00e7in g\u00fcmr\u00fcklere ba\u015fvur yapma hakk\u0131 do\u011furma,<\/li>\n<li>Yurt d\u0131\u015f\u0131 tescil i\u015flem s\u00fcre\u00e7lerini k\u0131saltma,<\/li>\n<li>Markaya ait ismin ayn\u0131 i\u015f kolu i\u00e7erisinden ba\u015fla bir ki\u015fi taraf\u0131ndan al\u0131nmas\u0131n\u0131 engellme,<\/li>\n<li>Logoyu koruma,<\/li>\n<li>Belirli bir bedel kar\u015f\u0131l\u0131\u011f\u0131nda devredilebilir veya kullan\u0131m lisans\u0131 verilebilir belgesini kazand\u0131rma,<\/li>\n<\/ul>\n<p>Bu avantajlar\u0131n t\u00fcm\u00fc marka tescili ard\u0131ndan el edilir.<\/p>\n<p><strong><b>Marka Tescil Ba\u015fvurusu Nas\u0131l Yap\u0131l\u0131r?<\/b><\/strong><\/p>\n<p><strong><b>Marka tescil ba\u015fvurusu yapmak<\/b><\/strong>\u00a0i\u00e7in T\u00fcrk Patent ve Marka Kurumuna, TC kimlik kart ve karar verilen marka ismi ile ziyaret ger\u00e7ekle\u015ftirilip, kurum \u00e7al\u0131\u015fanlar\u0131na marka tescil ba\u015fvurusu yap\u0131laca\u011f\u0131 aktar\u0131larak, \u00e7al\u0131\u015fanlarca iletilen \u2018\u2019marka tecili ba\u015fvuru formu\u2019\u2019 kimlik, ileti\u015fim ve marka ad\u0131, sekt\u00f6r\u00fc bilgileri ile doldurulup imzalanarak, teslim edilmelidir.<\/p>\n<p>Bu kapsamda izlenen ad\u0131mlar ile bir markaya ili\u015fkin tescil al\u0131n\u0131r. Ba\u015fvuru i\u015flemi ard\u0131ndan s\u00fcre\u00e7, TPE taraf\u0131ndan s\u0131n\u0131fland\u0131rma inceleme yap\u0131lmas\u0131, ba\u015fvurunun yay\u0131nlanmas\u0131, ayn\u0131 adl\u0131 bir marka var ise itiraz etme s\u00fcrecinin sunulmas\u0131, itiraz ger\u00e7ekle\u015fmemesi halinde <strong><b>marka tescili<\/b><\/strong>\u00a0ve onay\u0131n\u0131n verilmesi a\u015famalar\u0131 ile tamamlan\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marka tescil \u00f6neminin sebebi, temsilin markaya ait nakdi ve gayri nakdi haklar\u0131, temsil g\u00fcc\u00fcn\u00fc yasal evraklar ile koruma alt\u0131na al\u0131yor olmas\u0131d\u0131r. Marka tescili\u00a0sayesinde i\u015fletmenin t\u00fcm de\u011ferleri ve bu de\u011ferleri ifade eden temsil g\u00fcc\u00fc belgeler \u00fczerinde somut hale getirilir. Marka Tescili Neden Al\u0131n\u0131r? Marka tescili alma ama\u00e7lar\u0131\u00a0\u015fu \u015fekilde s\u0131ralan\u0131r: Markan\u0131n koruma alt\u0131na al\u0131nmas\u0131, 1995 y\u0131l\u0131 ard\u0131ndan [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[80,117],"class_list":["post-902","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bilgi-bankasi","tag-marka","tag-tescil"],"_links":{"self":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts\/902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=902"}],"version-history":[{"count":0,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/posts\/902\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/media\/355"}],"wp:attachment":[{"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sh.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}